How Horizon identified the value proposition with the highest revenue potential among the target audience for an AI-powered financial advisor

Case study

Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

Case study

How the leading F&B company Andros validated which new flavour to bring to market next

Case study

How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

Case study

How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

Case study

How an international beauty player consumer-validated a subscription model

Case study

How an international beauty player identified France as the primary market for their new product

Playbook

Budget for behavioural consumer product research in 2023

Case study

How Bosch consumer-validated a decision on a line extension with behavioural research

Case study

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

Playbook

Behavioural research design handbook

Playbook

The One Innovation Problem your Company Must Crack

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How Virgin Pure was able to successfully execute a 15% price increase with Horizon

The international consumer goods company efficiently increased product prices by more than 15% in just five weeks with the help of German market research start-up Horizon - without reducing demand. Horizon's behaviour-based insights enabled a well-founded and quickly implementable pricing strategy based on real consumer behaviour.

Making Informed Product Decisions: A Comprehensive Guide to Analyze Painted Door Tests with Two Variants

This comprehensive guide covers key metrics, statistical methods including chi-Square, t-test, and z-test, and practical steps like hypothesis formulation and decision-making based on consumer behaviour data, exemplified through a smart vacuum cleaner case study, ultimately highlighting the complexity and importance of understanding market dynamics in product innovation.

Exploring Price Testing Methodologies: A Comprehensive Guide

To pick the right pricing strategy, companies need to understand what consumers are willing to pay for a product or a service and uncover potential for price adjustments first to be able to implement price changes that put great leverage on operating profits. In this article we delve into various price testing methodologies, their advantages and disadvantages.

Pricing is the key to leveraging operating profits

If businesses set the right price for their products and services, it can boost their profitability as strong as no other lever can. Implementing a price change is more straightforward than increasing the number of units sold and less challenging than optimising the entire supply chain for lower costs. Learn why and how to execute the right price decision for your products in this article.

Consumer-Validation goes Insurance Industry: Horizon & InsurLab Collaborator Germany

In the beginning of 2023, we were given the chance to participate in the InsurLab Germany Collaborator program. It has been an exciting chapter for us - fast forward to today, it would be an understatement to say the InsurLab Germany Accelerator is just another acceleration program.

Common Mistakes in Fake Door Tests that could harm the ROI of your Product Decisions

In this article, we’ll discuss some of the most prevalent mistakes made in behavioural research with fake door tests that present challenges for teams in innovation, product, and market research.

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Richard Thornton, VC Operating Partner & NED

In this episode Richard shares excellent insights into what he’s looking for when it comes to pitch decks, red flags and why the founder team plays the most crucial role in early-stage investing.

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Patrick Riedemann, Head of Consumer & Market Research and Marine Danzé, Head of UX & Design Thinking, both from BSH Home Appliances

This episode is an exciting talk about the very definition of what is an insight, how BSH is making sure that insights have a seat at the table, how they really engineered their organisational maturity in consumer centricity and what is the next step for them.

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Rasto Ivanic, Founder & CEO of Groupsolver

This episode explorers Rasto's journey, approach to building the company, view of real SaaS models in market research, and one of the most crucial mistakes he made while building Groupsolver.

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How the leading F&B company Andros validated which new flavour to bring to market next

Resource type

How Horizon identified the value proposition with the highest revenue potential among the target audience for an AI-powered financial advisor

Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

How the leading F&B company Andros validated which new flavour to bring to market next

How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

How an international beauty player consumer-validated a subscription model

How an international beauty player identified France as the primary market for their new product

Budget for behavioural consumer product research in 2023

How Bosch consumer-validated a decision on a line extension with behavioural research

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

Behavioural research design handbook

The One Innovation Problem your Company Must Crack

Never miss expert insights and case studies on market success prediction with our monthly newsletter

How Virgin Pure was able to successfully execute a 15% price increase with Horizon

Making Informed Product Decisions: A Comprehensive Guide to Analyze Painted Door Tests with Two Variants

Exploring Price Testing Methodologies: A Comprehensive Guide

Pricing is the key to leveraging operating profits

Consumer-Validation goes Insurance Industry: Horizon & InsurLab Collaborator Germany

Common Mistakes in Fake Door Tests that could harm the ROI of your Product Decisions

Never miss expert insights and case studies on market success prediction with our monthly newsletter

Richard Thornton, VC Operating Partner & NED

Patrick Riedemann, Head of Consumer & Market Research and Marine Danzé, Head of UX & Design Thinking, both from BSH Home Appliances

Rasto Ivanic, Founder & CEO of Groupsolver

Never miss expert insights and case studies on market success prediction with our monthly newsletter