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How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

BSH Hausgeräte GmbH is Europe's number 1 home appliances provider. With highly reputable brands like Bosch in its portfolio, it is essential that it constantly stays close to consumer with its offering and solutions. This makes it essential to look for new methods of research to have fast and reliable consumer validation.

This is where E-Lin Tan, Global Head Smart Indoor Gardening - BSH Hausgeräte GmbH came to Horizon and its behavioural insights generating software.

In this free case study you will learn:

  • How Bosch structured their behavioural research tests
  • Why they chose to use Horizon for this task
How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

See how Bosch consumer-validates pricing decisions

Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.