Remove yourself from your tests with incognito testing

Start gathering behavioural consumer insights data with a faster testing workflow.

Start your project
Start your project
Leading businesses and brands across the globe are conducting market validation with Horizon

Get quantitative, behavioural consumer insights data quickly and securely

Speed up your testing workflow with incognito testing - designed for corporate environments.
unbiased consumer data

Unbiased Consumer Data

Uncover the data that really matters when building a business case for your innovation.

Speed up the testing process

Extract the insights you are after by testing with MVP brands and off your regular brand - less overhead and more speed.

realising the right product to market

Test products in isolation

When removing your brand from tests you can get more reliable and unbiased data.

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Hi! 👋 Who should we deliver this too?

How a leading FMCG company in cosmetics is utilizing Horizon to increase profitability

Ready to upgrade your consumer insights research?

Book your free discovery call to find out the exact ways Horizon can help take your customer insights from opinions to real market data.

Start collecting actionable consumer insights quickly in 3 steps.

Horizon makes it simple to gather unbiased behavioural data to help you make better product decisions.

Landing page mockup

Landing page

Use conversion optimised landing pages to track customers and obtain behavioural data.

FB Ad integration mockup


Build ad campaigns in-app to acquire traffic from your target market.

customer demand score


Collect key behavioural data that will help you give you unparalleled consumer insights.


With Testing-as-a-Service you can take away the time and resources required to run landing page tests and let us setup and manage your consumer insights tests.

This way you can save time, participate in our extensive experience in landing page tests and upgrade your insights.

Focus on the test and navigate around overhead

With incognito testing you can run test with MVP brands and a Horizon entity providing the imprint.

A whole world of tests to suit your needs

Horizon allows you to test different attributes of a product to make sure you get all insights need to deliver on your growth targets.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing

Get the best insights straight to your inbox

Hi! 👋 Who should we deliver this too?

See how Bosch uses behavioural insights

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