How to test your target audience with Pretotyping
When we talk about testing a target audience with Pretotyping we are taking the techniques used to test other aspects of a product, like features or pricing, and applying it specifically to finding the perfect audience for your product.This works by creating advertising to target certain audiences online, by location, interests and demographics. Using tools like Meta (Facebook and Instagram) Advertising you can test the demand for your product by splitting your advertising into different audience segments, making it easy to track and analyse the behaviour of each audience subset.