How to test your target audience with Pretotyping

How to test your target audience with Pretotyping

When we talk about testing a target audience with Pretotyping we are taking the techniques used to test other aspects of a product, like features or pricing, and applying it specifically to finding the perfect audience for your product.This works by creating advertising to target certain audiences online, by location, interests and demographics. Using tools like Meta (Facebook and Instagram) Advertising you can test the demand for your product by splitting your advertising into different audience segments, making it easy to track and analyse the behaviour of each audience subset.

How to test your target audience with Pretotyping

How to test your target audience with Pretotyping

When we talk about testing a target audience with Pretotyping we are taking the techniques used to test other aspects of a product, like features or pricing, and applying it specifically to finding the perfect audience for your product.This works by creating advertising to target certain audiences online, by location, interests and demographics. Using tools like Meta (Facebook and Instagram) Advertising you can test the demand for your product by splitting your advertising into different audience segments, making it easy to track and analyse the behaviour of each audience subset.

How to test market interest reliably, with Pretotyping

How to test market interest reliably, with Pretotyping

Make more informed and strategic product decisions by gaining reliable market interest data through Pretotyping. Learn how and why in this blog.

What is skin-in-the-game in Pretotyping?

What is skin-in-the-game in Pretotyping?

Skin-in-the-game is the concept of handing over something valuable such as money, time, information or commitment to you in support of your product.

5 essential steps to run your fake door tests

5 essential steps to run your fake door tests

Starting out with fake door tests can be tricky. Learn the top 5 essential steps you need to make your fake door testing successful in this blog.

How to create a hypothesis for your Pretotyping tests

How to create a hypothesis for your Pretotyping tests

The hypothesis is a framework to help you clarify what the Pretotyping test is going to be measured against. Learn how to develop an accurate hypothesis in this blog.

How to use fake door testing in the continuous insights process

How to use fake door testing in the continuous insights process

Fake door testing is essential to use in the continuous insights process, understanding how it fits in and the benefits of using this system is what we go through in this blog.

What data should you expect from a fake door test?

What data should you expect from a fake door test?

The data you get from fake door testing isn’t the same as anything you can expect from traditional consumer insights methods like surveys. Where those give you opinion-based data through comments or a sliding scale, fake door tests give you multiple different data points based on behaviour. In this blog we will go through the different data points you can expect to gather from fake door testing, what they mean and how to use them effectively to tell the story from the data.

3 ways Pretotyping helps gather better consumer insights

3 ways Pretotyping helps gather better consumer insights

38% of new products fail because of unmet consumer needs, with Pretotyping you can easily avoid this pitfall. This blog talks about how Pretotyping can deliver better consumer insights and more consumer-centric products.

10 steps to get your fake door testing right

10 steps to get your fake door testing right

Fake door tests are a quick and straightforward way to gather incredible consumer insights for making data-based strategic product decisions. At its core, you need three things, a set of ads, a landing page and an idea of what you want to test. In this blog, we will go through the process we use with our corporate & enterprise clients to ensure they are getting the most relevant and reliable insights to inform their product decisions.

How to integrate fake door testing in your consumer insights

How to integrate fake door testing in your consumer insights

This blog explores the ways in which you can integrate fake door testing into your current consumer insights process and the reasons why it should be integrated.

10 reasons Pretotyping should be added to your consumer insights

10 reasons Pretotyping should be added to your consumer insights

Consumer insights teams driven by Pretotyping see many benefits to running this style of testing. In this blog, you will find out all of the best reasons to add Pretotyping to your consumer insights process.

Idea validation pyramid: 5 ways to test your business idea

Idea validation pyramid: 5 ways to test your business idea

Choosing the right idea validation process can determine whether you launch a successful product or not. In this blog you’ll find out which validation technique is best for your business.

Why a Fake Door Test with a Landing Page is way more than a Landing Page

Why a Fake Door Test with a Landing Page is way more than a Landing Page

In this article we explain the key differences of a fake door test with landing pages over just a landing page and why you should go beyond single landing pages when testing product ideas or variants.

5 steps to test and validate your business or product idea with landing page tests

5 steps to test and validate your business or product idea with landing page tests

When a new product fails, in the majority of all cases it is because the consumer's actual need is missing. In this blog post, we explain you how you can avoid this by testing your product idea with a landing page test in 5 steps.

Don’t Fall in Love with Your First Idea — Improve Your Product Idea’s Market-Fit with Multivariate Testing

Don’t Fall in Love with Your First Idea — Improve Your Product Idea’s Market-Fit with Multivariate Testing

It gets difficult to let go of the product idea you have because of the novelty you experienced when it was conceived. We explain why it is important to overcome this and how to iterate based on real customer-data.

Why Unbiased Customer Demand Data is Crucial for Deciding on Your Next Product Innovation

Why Unbiased Customer Demand Data is Crucial for Deciding on Your Next Product Innovation

Product development is a tricky endeavor because it requires a lot of research, investment, and resources to do well — but it does not have to be. Learn in this blog post how to get the required data to change that.

What Pretotyping Is and Why Every Startup Should Do It

What Pretotyping Is and Why Every Startup Should Do It

One of the most common mistakes made by founders and product teams is building something that they thought people want, only to find out that their assumptions were wrong. Here's how to change that.

Horizon leads in technology & innovation according to WirtschaftsWoche

Horizon leads in technology & innovation according to WirtschaftsWoche

Horizon claimed victory in Best of Consulting 2020 by WirtschaftsWoche, in the category of “Technology & Innovation". Won by a landing page test case with the leading cosmetics company, cosnova, using Horizon.

Norm, behavior control, and attitude — reactions are the difficult elements of product development

Norm, behavior control, and attitude — reactions are the difficult elements of product development

How a person behaves depends on various factors and is therefore difficult to predict. However, it is important to be able to say how the user will react to the finished product even before product development.

Welcome on board, Nikara!

Welcome on board, Nikara!

We are super happy and proud to welcome Nikara to our team! Nikara is experienced in digital business development and previously used to work for Vodafone in New Zealand. She will support the growth of Horizon.

Reaction vs. opinion in user-centered innovation: the two-process model

Reaction vs. opinion in user-centered innovation: the two-process model

Popular methods to determine product success in advance are surveys or tests that reflect the opinions of the potential users. However, it would be fatal to derive a buying interest from this. Here's why.

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