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How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

The company wanted to increase their customer lifetime value and retention rates by introducing a subscription-like rental model. Still, they were concerned about consumers wanting to own the device rather than just renting it for lower upfront costs. With Horizon they were able to make the right decision by uncovering purchase intent insights for both options.

In this free case study you will learn:

  • How the home appliance brand structured their behavioural research to acquire consumer action data at scale
  • How they identified the right business model for best CLV and customer retention for their water purifier within less than 5 weeks
  • Why they have chosen Horizon for their research
How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

See how home appliance brands consumer-validate product decisions

Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.