Perfectly meet Consumer Needs with Pre-Validated Features

Identify the features with the highest indication for market success and increased revenue with purchase intent data from real consumers, pre-market.

Mobile app testing features
Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.

You are three steps away from increasing revenue with pre-market validated features

Horizon allows you to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.


Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.


Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.

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How Bosch validated a feature decision on a line extension pre-market with purchase intent data

With Horizon, Bosch was able to

Acquire behavioural consumer data and purchase intent insights at scale

Identify a line extension with 3x the demand than the existing line

Validate a strategic price decision pre-market in only five weeks.

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Ready to increase revenue with pre-market validated features?

Watch your free on-demand demo and see how Horizon can help companies predict the market success of their product decisions with purchase intent data.
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Identify the feature with with the strongest purchase intent by consumers

Horizon makes it easy to find which features you should prioritise before even building the product.
focus on the right features

Focus on features with high consumer demand

Find the features your customers want so you can prioritise high demand features.

see real demand levels graph

See real demand levels for each feature

See the real demand for your product through our Customer Demand Score (CDS).

test multiple variants

Test multiple features

Use multiple variant testing to understand which features have the highest demand.

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Successful consumer businesses don't rely solely on opinions for their product decisions

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Learn how to predict the market success of your product decisions on our blog