Identify the features with the highest indication for market success and increased revenue with purchase intent data from real consumers, pre-market.
Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.
Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.
Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.
Find the features your customers want so you can prioritise high demand features.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which features have the highest demand.
Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.
Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.