Predict Market Success, Increase Revenue

Make the right product decisions with robust purchase-intent data from real consumers, pre-market.

Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions

See how market success prediction with Horizon works

Learn how Horizon helps you to make the right product decisions with robust purchase intent data from real consumers, pre-market.
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Market success prediction with painted door tests for innovation, product & consumer insight teams

Horizon allows you to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.


Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.


Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.

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"Working with Horizon was not only a remarkable customer experience but also enabled Bosch to make insightful strategic pricing decisions."

E-Lin Tan, Global Head Smart Indoor Gardening @BOSCH
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"Horizon has allowed us to test many behavioural economic theories in an impactful way tailored to our offering."

Simon vingoe, Marketing director @VIRGIN PURE
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“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”

Maximillian Seidel, Senior Innovation Expert @ Cosnova
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"Without Horizon, we would have the wrong product in development right now."

Florian Schipperges, Manager & Product Developer @WDV
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Solely relying on opinions for your product decisions increases risk of failure and sunk costs

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would consumers buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If consumers buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Horizon's market success prediction is awarded by leading venture client units, innovation labs and industry media.

Made for product-, innovation & consumer insights teams

Horizon fully integrates multivariant landing page tests and data analytics to provide you with purchase intent insights for the right product decisions.

consumer insights

Consumer insights & market research teams

Uncover purchase intent for products and increments and enable your organization to make consumer-validated product decisions with behavioural research via Horizon.

innovation labs

Innovation teams

Conduct rapid consumer-validation tests with Horizon to make the right venture-building and product development decisions for your innovation projects.

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Product teams

Meet consumer needs with your products and increments by validating every product decision with the true purchase intent data from Horizon.

Ready to increase revenue with market success prediction?

See how Horizon helps companies to make the right price decisions with robust purchase-intent data from real consumers, pre-market.
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Learn how to increase revenue with predicted market success on our blog