Consumer-validate your product decisions by uncovering purchase intent from real consumers through behavioural data.
Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.
Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.
Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.
"Working with Horizon was not only a remarkable customer experience but also enabled Bosch to make insightful strategic pricing decisions."
“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”
"Without Horizon, we would have the wrong product in development right now."
Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.
Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.
Horizon fully integrates multivariant landing page tests and data analytics to provide you with consumer-validated insights on the right decisions for your products.
Uncover purchase intent for products and increments and enable your organization to make consumer-validated product decisions with behavioural research via Horizon.
Conduct rapid consumer-validation tests with Horizon to make the right venture-building and product development decisions for your innovation projects.
Meet consumer needs with your products and increments by validating every product decision with the true purchase intent data from Horizon.