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Predict Market Success, Increase Revenue

Make the right product decisions with robust purchase-intent data from real consumers, pre-market.

Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.

Introducing market success prediction with landing pages for innovation, product & consumer insight teams

Horizon allows you to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.

Fielding

Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.

Insights

Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.

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AI-powered behavioural research by Horizon: Uncovering purchase intent insights has never been easier

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"Working with Horizon was not only a remarkable customer experience but also enabled Bosch to make insightful strategic pricing decisions."

E-Lin Tan, Global Head Smart Indoor Gardening @BOSCH
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"Horizon has allowed us to test many behavioural economic theories in an impactful way tailored to our offering."

Simon vingoe, Marketing director @VIRGIN PURE
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ÔÇťWe were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitabilityÔÇŁ

Maximillian Seidel, Senior Innovation Expert @ Cosnova
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"Without Horizon, we would have the wrong product in development right now."

Florian Schipperges, Manager & Product Developer @WDV
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Successful consumer businesses don't rely solely on opinions for their product decisions

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Made for product-, innovation & consumer insights teams

Horizon fully integrates multivariant landing page tests and data analytics to provide you with purchase intent insights for the right product decisions.

consumer insights

Consumer insights & market research teams

Uncover purchase intent for products and increments and enable your organization to make consumer-validated product decisions with behavioural research via Horizon.

innovation labs

Innovation teams

Conduct rapid consumer-validation tests with Horizon to make the right venture-building and product development decisions for your innovation projects.

Pretotyping icon

Product teams

Meet consumer needs with your products and increments by validating every product decision with the true purchase intent data from Horizon.

Want to learn to increase profits with validated price decisions?
Join our newsletter to learn how to identify price uplift opportunities with robust purchase intent data from real consumers, pre-market.
Want to learn to increase profits with validated price decisions?
Join our newsletter to learn how to identify price uplift opportunities with robust purchase intent data from real consumers, pre-market.