Make the right product decisions with unbiased consumer insights data

Horizon empowers customer insights teams to find, test and analyse their products market fit, so they can innovate faster.

Customer insights showing data
Leading businesses and brands across the globe are conducting market validation with Horizon

Add quantitative, behavioural consumer insights data to your market research and make better decisions

With Horizon, performing customer insight research has never been easier  to implement and analyse.
unbiased consumer data

Unbiased Consumer Data

Uncover the data that really matters when building a business case for your innovation.

understand market demand

Understand Market Demand

See the real demand for your product through our Customer Demand Score (CDS).

realising the right product to market

Releasing the right products to the market

Use multiple variant testing to understand which has the highest demand.

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How a leading FMCG company in cosmetics is utilizing Horizon to increase profitability

Get all relevant aspects of consumer insights with Horizon

Horizon allows you to test different attributes of a product to make sure you get all insights need to deliver on your growth targets
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing

Ready to upgrade your consumer insights research?

Book your free discovery call to find out the exact ways Horizon can help take your customer insights from opinions to real market data.

Acquiring unbiased consumer insights made simple

Horizon makes it simple to gather unbiased behavioural data to help you make better product decisions

Landing page mockup

Landing page

Use conversion optimised landing pages to track customers and obtain behavioural data.

FB Ad integration mockup


Build ad campaigns in-app to acquire traffic from your target market.

customer demand score


Collect key behavioural data that will help you give you unparalleled consumer insights.

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Bringing certainty to your new product development

Relying on qualitative consumer insights is important to understand the customer needs and build product hypothesis.

Horizon helps you to make sure, that your future customers do really want your new products by adding quantitative behavioural data to your research process - even before your new products are actually built.

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Book a demo and learn how to gather consumer insights for your strategic product decisions

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See how Bosch uses behavioural insights

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