Horizon empowers customer insights teams to find, test and analyse their products market fit, so they can innovate faster.
Uncover the data that really matters when building a business case for your innovation.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which has the highest demand.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
Horizon makes it simple to gather unbiased behavioural data to help you make better product decisions
Relying on qualitative consumer insights is important to understand the customer needs and build product hypothesis.
Horizon helps you to make sure, that your future customers do really want your new products by adding quantitative behavioural data to your research process - even before your new products are actually built.
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