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How the leading F&B company Andros validated which new flavour to bring to market next

With Horizon, Andros was able to determine which flavour shows the highest consumer interest, pre-market.

In this case study you will learn:

  • How the food and beverage industry is using Pretotyping in strategic product decisions
  • Why they chose to use Horizon for this test
  • What the research design was for this test.
How the leading F&B company Andros validated which new flavour to bring to market next

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Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.