Validating a Cooperation: How ALH Gruppe Used Horizon to Assess Market Demand for a Philips Partnership
ALH Group partnered with Horizon to test a Philips-branded dental insurance concept with 3,828 consumers in just nine days to make a confident decision on the partnership and refine their strategy.
In this case study, you will learn:
How ALH Group partnered with Horizon to test a Philips-branded supplementary dental insurance concept with 3,828 consumers in just nine days.
How behavioural experiments revealed purchase intent, willingness-to-pay, and the impact of branding and pricing variants.
How these insights enabled ALH to make a confident decision on the Philips cooperation, ensuring commercial viability and reducing risk.
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Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions
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