Brand testing allows you to understand the impact of different brands and designs on the demand of your new product.
Discover the difference between the brand value and product value.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which brand has the highest demand.
“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”
By running brand tests you can quickly see which brands perform best for your product, maybe a new brand or maybe an existing and established brand, let your audience tell you.
Horizon makes it simple to setup and start running tests in minutes, all in the app.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
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