From product concept to launch: How a global sports brand holistically validated key development and market decisions for an NPD

In this case study, you will learn:

• How the brand tested four shoe concepts with 18,868 consumers in just 4.2 days to identify the one with real market demand.
• How buyer data revealed the colourways and price point early adopters were actually willing to pay, without eroding perceived value.
• How this approach saved €100,000 in development and launch costs and generated a 52x ROI by accelerating revenue and time-to-market