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How Bosch consumer-validated a decision on a line extension with behavioural research

Bosch wanted to launch a variation on an existing product, but needed to test the demand before launching into the expensive product development for it to fail.

They came to Horizon to gather reliable behavioural research to explore the demand shift for this line extension.

In this free case study you will learn:

  • How Bosch structured their behavioural research
  • Why they chose to use Horizon for this test
How Bosch consumer-validated a decision on a line extension with behavioural research

See how Bosch consumer-validates new features

Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.