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How Bosch was able to make a consumer-validated decision on a line extension with behavioural research

Bosch wanted to launch a variation on an existing product, but needed to test the demand before launching into the expensive product development for it to fail.

They came to Horizon to gather reliable behavioural research to explore the demand shift for this line extension.

In this playbook you will learn:

  • How Bosch structured their behavioural research
  • Why they chose to use Horizon for this test
How Bosch was able to make a consumer-validated decision on a line extension with behavioural research

See how Bosch uses behavioural insights

Leading businesses and brands across the globe are conducting market validation with Horizon