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Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

The pet food company used Horizon to identify the optimal price point for their new product before launch with purchase intent data from real consumers.

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Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

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How the leading F&B company Andros validated which new flavour to bring to market next

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How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

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How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

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How an international beauty player consumer-validated a subscription model

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How an international beauty player identified France as the primary market for their new product

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How Bosch consumer-validated a decision on a line extension with behavioural research

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How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

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