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How Bosch was able to make a consumer-validated decision on a line extension with behavioural research

Bosch wanted to launch a variation on an existing product, but needed to test the demand before launching into the expensive product development for it to fail. They came to Horizon to gather reliable behavioural research to explore the demand shift for this line extension.

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How Bosch was able to make a consumer-validated decision on a line extension with behavioural research

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How Bosch found 20% price uplift opportunities with behavioural research

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