Horizon
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Decisions

Which decision is coming up?

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Concepts & new productsGo or no-go before development
Pricing
Willingness to pay from behaviour
Plans & offer modelsTiers, subscriptions and bundlesValue proposition & brandWhich promise convincesFeatures & product variantsWhich variant winsMarkets & target groupsWhere and with whom demand lies
Volumes & quantities
Volume scenarios before launch
All decisions →
Cover: The 2026 Consumer-Centricity Reset
NEWReport
The Consumer-Centricity Reset 2026
Download the report →
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Industries

Examples and reports by industry

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InsurancePlans and add-ons before pricingBanks & financial servicesSavings, rate and account modelsEnergy & utilitiesNew tariffs before systems and salesHome appliancesFeatures, price tiers and subscriptionsConsumer goodsLine extensions, claims and pricesRetail & brandsVariants, colours and rangeTelcoPlans, bundles and prices
All industries →
Sample reportResults, method and conclusions
Sample reportsWhat a result looks like in your industryView the reports →
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Roles

What Horizon does for your role

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Innovation & new businessGo or no-go with evidenceProduct, proposition & pricingFind the variant and the priceMarketing & brandTest messages before the campaignConsumer & market insightsMeasure behaviour before the spendStrategy & managementApprove budget with evidence
Demand planning
Plan launch volumes precisely
€179
€199
Case · PricingBosch: price raised from €179 to €199Read the case →
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Resources

Evidence, reports and knowledge

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CasesDecisions our clients madeSample reportsWhat a result looks likeMethodsHow Horizon measures behaviourComparisonsHorizon and traditional researchGlossaryTerms from A to ZInsightsArticles, guides and methods
Webinars
Recorded, from practice
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Demo · VideoHorizon at a glanceWatch the demo →
Decisions›Industries›Roles›Resources›Pricing
Cover: The 2026 Consumer-Centricity Reset
NEWReport
The Consumer-Centricity Reset 2026
Download the report →
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Home/ Company / Press

Press releases and press kit.

Latest news, company description and logos for your coverage.

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News

News from Horizon.

NOBA Ventures and Horizon
Partnership18 Nov 2025

NOBA Ventures and Horizon launch partnership

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PHOENIX and Horizon
Partnership25 Aug 2025

PHOENIX and Horizon combine product design and demand testing

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Orchard and Horizon
Partnership4 Aug 2025

Orchard and Horizon: partnership for behavioural research

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elaboratum and Horizon
Partnership20 Jan 2025

elaboratum and Horizon combine behavioural psychology and market validation

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Louis and Horizon
Client25 Nov 2024

Louis relies on Horizon for product and campaign decisions

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ALH Gruppe and Horizon
Client7 Oct 2024

ALH Gruppe uses Horizon for strategic innovation decisions

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Bolt Insight and Horizon
Partnership22 Jan 2024

Bolt Insight and Horizon launch partnership

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BSH and Horizon
Client1 Mar 2023

BSH relies on Horizon worldwide

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Boilerplate

About Horizon.

Horizon (021 Software GmbH) shows companies whether customers would buy or sign up for an offer before it is on the market, with measured purchase intent from real consumers. Insurers, banks, energy suppliers, telecommunications providers, manufacturers and retailers across Europe use it to back product, pricing and market decisions. Horizon was founded in 2021 by Daniel Putsche and Lutz Nagy.

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Demo · Video

A complete test, from design to data analysis

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Chapters: test design · offer pages · live data · result

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30 minutes, your decision question, a possible test design. No preparation needed on your side.

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SAMPLE REPORTExample

Sample report: insurance

Data analysis · Test design · Metrics · Methodology

Sample report

Sample report: insurance

A complete results report with example values: research question, test design, purchase intent per variant and the data analysis.

12 pages, as a PDF to share internally
Free, download right after a short form
Download PDFView online
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