Validate your innovation with purchase intent data from real consumers, pre-market.
The Say-Do Gap, originally referred to as the ‘value action gap’ in relation to attitudes and behaviours surrounding environmental issues, refers to the disparity between what individuals claim they will do (or believe they will do) and what they actually do in the real market environment.
There is an inconsistency between intentions/opinions and actions. This inconsistency is a threat to your innovation process and can pose a challenge for you when validating if consumers will actually buy your product.
Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.
Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.
Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.
We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability
Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.
Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.