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Predict Market Success,
De-Risk Your Innovation

Validate your innovation with purchase intent data from real consumers, pre-market.

Leading innovation teams across the globe predict the market success of their innovation with Horizon

The difference between what people say and what they actually do is a risk for your innovation to fail

4 out of 10 people act differently from their stated behaviour in shopping. Source: Say-do gap among U.S. active online shoppers 2022, Statista 2023 https://newproductsuccess.org/new-product-failure-rates-2013-jpim-30-pp-976-979/

The 'Say-Do Gap' - 4 out of 10 people act differently from their stated behaviour in shopping

The Say-Do Gap, originally referred to as the ‘value action gap’ in relation to attitudes and behaviours surrounding environmental issues, refers to the disparity between what individuals claim they will do (or believe they will do) and what they actually do in the real market environment.

There is an inconsistency between intentions/opinions and actions. This inconsistency is a threat to your innovation process and can pose a challenge for you when validating if consumers will actually buy your product.

You are three steps away from using purchase intent data to validate your innovation

Horizon allows your team to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.

Fielding

Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.

Insights

Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.

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We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability

Maximilian seidel, senior innovation expert @cosnova

Ready predict market success and de-risk your innovations?

See how Horizon can help you validate your innovation with purchase intent data from real consumers, pre-market.
Request demo

Success stories from our innovation teams who validate consumer purchase intent with Horizon

How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

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How an international beauty player consumer-validated a subscription model

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How an international beauty player identified France as the primary market for their new product

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Successful innovation teams don't rely solely on opinions for their validation

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Learn how to predict the market success of your product decisions on our blog

Ready predict market success and de-risk your innovations?

See how Horizon can help you validate your innovation with purchase intent data from real consumers, pre-market.
Request demo
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