Budget for behavioural consumer product research in 2023
Behavioural research is a method rapidly gaining traction, but how much should you budget for this research and what should you expect to get in return from that?
In this playbook you will learn:
How much to budget for behavioural research
The breakdown of where that budget goes
See how much you should budget for behavioural research
Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions
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