Increase the ROI of your product management decisions

Meet consumer needs with your products and increments by validating every product decision with purchase intent insights.

Leading businesses across the globe are conducting pretotyping with Horizon to consumer-validate their product decisions with purchase intent insights

You are three steps away from integrating consumer-validation in your product management processes

Horizon allows you to uncover the true purchase intent for products and increments based on behavioural data by running multivariate landing page tests with consumers from social networks or search.

Design test variants

Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.

Run consumer-validation test

Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.

Make product decision

Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.

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How the smart home product team of Bosch consumer-validated a decision on a line extension with behavioural research

With Horizon, Bosch was able to

Acquire behavioural consumer data and purchase intent insights at scale.

Identify a line extension with 3x the demand than the existing line

Consumer-validate a strategic product decision in only 5 weeks

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Ready to increase the ROI of your product management decisions?

Watch your free on-demand demo and see how Horizon can help companies to consumer-validate product decisions with purchase intent insights.
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Successful consumer product managers don't rely solely on opinions for their product decisions

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Learn how to consumer-validate product management decisions on our blog

Consumer-validate any strategic product decision with Horizon

Horizon allows you to uncover purchase intent and consumer-validate every product decision you need to make.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing
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See how cosmetic brands use behavioural insights

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