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Focus on Your Insights, we handle the Research

Our consultants help you along the entire research to make sure you get the most accurate market success prediction from your research.

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Start your project
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Leading businesses and brands across the globe are relying on our testing-as-a-service to consumer-validate their product decisions.

Leaders from the biggest consumer companies use Testing-as-a-Service by Horizon

Our Research Consultants help top-leaders from product, innovation and consumer insights teams to uncover purchase intent and consumer-validate their product decisions.

"The Horizon team have really helped guide us through this new consumer research method and uncover this  opportunity."

E-Lin Tan, Global Head Smart Indoor Gardening @BSH Hausgeräte GmbH (Bosch)
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Horizon's Testing-as-a-Service can be adapted to your individual needs to answer your research question

Our Research Consultants provide frequent check-ins with your team and cover everything for your research from test strategy and concept to test setup, continuous monitoring and results analysis. We help you to uncover purchase intent from consumers for a consumer-validated product decision in one month.

Concept & test preparation

We support you in sharpening your research questions, designing the customer journey concepts (brand, product mockups, ads & landing pages) and building the test strategy.

Design & setup

Based on the strategy and design concepts, we bring the test stimulus to life and prepare everything for fielding in alignment with your budget and deadline for decision-making.

Research monitoring & analytics

We permanently monitor the test and prepare the analysis so that you can make a smooth product decision, supported by our team's experience and benchmark data.

Start your project
Start your project

Ready to increase the ROI of your product decisions?

Watch your free on-demand demo to find out the exact ways Horizon can help home appliance companies to consumer-validate product decisions with purchase intent insights.

Do you want to test anonymously without disclosing your company's brand? Look no further!

Our incognito testing service allows you to conduct behavioural research without disclosing your company's brand and name on the landing pages, imprint and privacy policies. Save time, resources and go undercover with Horizon providing the legal infrastructure for the entire test.

Choose the decision you need to make - we handle the research

Horizon allows you to uncover purchase intent and consumer-validate every product decision you need to make.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing
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