Uncover margin potential by running price tests
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
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Our consultants help you along the entire research to make sure you get the most accurate market success prediction from your research.
"The Horizon team have really helped guide us through this new consumer research method and uncover this opportunity."
We support you in sharpening your research questions, designing the customer journey concepts (brand, product mockups, ads & landing pages) and building the test strategy.
Based on the strategy and design concepts, we bring the test stimulus to life and prepare everything for fielding in alignment with your budget and deadline for decision-making.
Our incognito testing service allows you to conduct behavioural research without disclosing your company's brand and name on the landing pages, imprint and privacy policies. Save time, resources and go undercover with Horizon providing the legal infrastructure for the entire test.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
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