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No more products that nobody wants

We enable teams to consumer-validate any strategic product decisions by integrating quantitative and behavioural data into consumer insights.

Horizon is known from the global tech and market research press

Imagine a world where no resources are wasted because consumer products eventually became consumer-driven

We are on a mission to help our customers to really understand what their consumer want with the help of our software. We think that is something you should definitely learn more about and join the momentum of becoming really consumer centric.

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80%

of products fail in the market

because strategic product decisions are insufficiently consumer-validated and therefore are not meeting consumer needs

2.9B

addressable consumers are at the core of Horizon

to validate product decision with the help of our behavioural and quantitative approach of integrating real consumer behaviour into consumer insights

79

Net Promoter Score

that shows how much our customers love using the data and insights provided by Horizon

Our customers trust and feedback is what makes us deliver

We are proud to be working with some of the leading global organisations & brands across segments in consumer goods and products, utilising Horizon to acquire the data and information they need from real markets to solve strategic product development questions.

Our leadership team

Together with an outstanding team and backed by our experience as serial entrepreneurs, all with roots in the corporate world, we are building Horizon.
Daniel Putsche

Daniel Putsche

Co-Founder & CEO
See profile
Lutz Petrean

Lutz Petrean

Co-Founder & CTO
See profile
Annie Melnic

Annie Melnic

Head of Data Analytics & Insights
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Our board and trusted advisors

We are supported by extensive experience in building market changing (unicorn) companies and industry-experts in artificial intelligence, market research and consumer insights.
Carsten Schäfer

Carsten Schäfer

Chair of Board
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Sebastian Heinz

Sebastian Heinz

Board Member & Investor
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Dr. Marco Adelt

Dr. Marco Adelt

Board Member & Investor
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Henry Piney

Henry Piney

Investor & Market Research Advisor
See profile

We believe that talents with different minds and cultures enable great achievements for our customers. Remote-first is our answer.

With our outstanding team, our worldwide customers, substantial funding from great investors and advisors with expertise in product development, market research and consumer insights, we are setup to enable teams to make the right strategic product decisions.

9

different cultures all working together as one

6

different countries and locations

6

different time zones across the world

Join the team

Putting people first is often said. We really do it and let the numbers speak for us.

We strongly believe that only a healthy team can deliver outstanding results. We really focus on creating a work environment while being remote-first, that is changing the game.

Pre-Seed: Horizon raises $1.4 million

Mainz-based startup Horizon, a B2B SaaS company in the field of consumer insights & research tech, raises USD 1.4 million as part of its pre-seed funding

Read press release

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