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How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation
What you will learn:
How a minor price increase can significantly boost operating profits
How market prediction tools, like Horizon, can provide valuable insights beyond traditional market research and drive successful pricing decisions
How testing and understanding consumer behaviour towards price changes can lead to increased sales, even with significant price hikes
How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation
Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions