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How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation

What you will learn:

  • How a minor price increase can significantly boost operating profits
  • How market prediction tools, like Horizon, can provide valuable insights beyond traditional market research and drive successful pricing decisions
  • How testing and understanding consumer behaviour towards price changes can lead to increased sales, even with significant price hikes
How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation

How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation

Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions