Target group testing helps you understand the demand for your product within different groups of people, allowing you to make the most impactful advertising choices.
Make marketing more efficient by targeting the highest converting audience.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which target group has the highest demand.
“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”
Defining your target audience early on in a products development can help you understand what features to build as well as what is the best market to target in your advertising.
Horizon makes it simple to setup and start running tests in minutes, all in the app.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
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