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Uncover the best converting Target Group

Identify the target group with the highest indication for market success and increase revenue with purchase intent data from real consumers.

Leading businesses and brands across the globe are consumer-validating their target group decisions with Horizon

You are three steps away from consumer-validating your target group decisions

Horizon allows you to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.

Fielding

Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.

Insights

Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.

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How an international beauty player identified France as the primary market for their new product

With Horizon, the cosmetics company was able to

Acquire behavioural consumer data and purchase intent insights at scale.

Identify the primary market for their GTM strategy.

Consumer-validate a strategic product decision in fewer than 5 weeks.

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Ready to increase revenue with pre-market validated value propositions?

Watch your free on-demand demo and see how Horizon can help companies predict the market success of their product decisions with purchase intent data.
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Identify the target group with the strongest purchase intent for your product

Understanding which target group has the highest demand for your product has never been easier.
focus your marketing efforts

Focus your go-to-market

Make marketing more efficient by targeting the highest converting audience.

see real demand levels graph

See real demand levels between each target group

See the real demand for your product through our Customer Demand Score (CDS).

test multiple variants

Test multiple target groups

Use multiple variant testing to understand which target group has the highest demand.

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Successful consumer businesses don't rely solely on opinions for their product decisions

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Learn how to consumer-validate product decisions on our blog

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