Launch your product to the right target group

Target group testing helps you understand the demand for your product within different groups of people, allowing you to make the most impactful advertising choices.

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A set of three target group testing
Leading organizations across the globe are conducting market validation with Horizon:

Find the most impactful target group

Understanding which target group has the highest demand for your product has never been easier.
focus your marketing efforts

Focus your marketing

Make marketing more efficient by targeting the highest converting audience.

see real demand levels graph

See real demand levels between each target group

See the real demand for your product through our Customer Demand Score (CDS).

test multiple variants

Test multiple target groups

Use multiple variant testing to understand which target group has the highest demand.

"Without Horizon, we would have the wrong product in development right now."

Florian Schipperges, Manager & Product Developer
View case studies

“We were looking for a way to test our ideas pre-prototype based on data, and we have now found it. Horizon ultimately ensures that we increase our profitability”

Maximillian Seidel, Senior Innovation Expert @ Cosnova
View case studies

Ready to know your best audience?

Book your free discovery call to find out the exact ways Horizon can help take your customer insights from opinions to real market data.

Ultra focus your marketing efforts

Defining your target audience early on in a products development can help you understand what features to build as well as what is the best market to target in your advertising.

Setup your tests in minutes

Horizon makes it simple to setup and start running tests in minutes, all in the app.

Landing page mockup

Landing page

Use conversion optimised landing pages to track customers and obtain behavioural data.

FB Ad integration mockup

Advertise

Build ad campaigns in-app to acquire traffic from your target market.

customer demand score

Analyse

Collect key behavioural data that will help you give you unparalleled consumer insights.

Need help running your target group tests?

With Testing-as-a-Service, Horizon takes care of the entire test strategy, test setup and test maintenance.

A whole world of tests to suit your needs

Horizon allows you to test different attributes of a product to make sure you get all insights need to deliver on your growth targets.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing