The top reason why startups fail is missing market demand. Horizon empowers founders to test their business and product ideas before building it, ensuring a higher chance of success and investment.
Uncover the data that really matters when building a business case for your innovation.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which has the highest demand.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
Avoiding false positives and false negatives in early product demand research are your key to product success. By using Horizon, you will understand if customers are really willing to use or buy your product.
Horizon makes it simple to gather unbiased behavioural data to help you make better product decisions
So many start ups fail because their idea didn't have any market demand, which you can't understand through opinion based testing like surveys.
Horizon helps you collect and analyse behavioural data so you can make the right decision with your business.
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