Find your product-market-fit, even before the development begins

Add Horizon to your product-market-fit testing so you can find your ideal market before building anything.

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Mobile app testing product market fit
Leading organizations across the globe are conducting product-market-fit testing with Horizon:

Get the product-market-fit data your new product needs

With Horizon, performing idea validation research has never been easier to implement and analyse.
unbiased consumer data

Unbiased Consumer Data

Uncover the data that really matters when building a business case for your innovation.

understand market demand

Understand Market Demand

See the real demand for your product through our Customer Demand Score (CDS).

realising the right product to market

Releasing the right products to the market

Use multiple variant testing to understand which has the highest demand.

How a Food Delivery Startup found their USP via Horizon to succeed against competitors

Test your new product or business idea in 3 simple steps

Horizon makes it simple to gather unbiased behavioural data to help you make better product decisions

Landing page mockup

Landing page

Use conversion optimised landing pages to track customers and obtain behavioural data.

FB Ad integration mockup

Advertise

Build ad campaigns in-app to acquire traffic from your target market.

customer demand score

Analyse

Collect key behavioural data that will help you give you unparalleled consumer insights.

All-in-one tool for product market fit testing, before prototyping

Start gaining valuable behaviour based demand data before building anything, so you know that this idea is worth progressing.

Screen mockup of Horizon's interface
unbiased consumer data

Idea validation

Validate your product ideas before starting the development process.

understand market demand

No code setup

Get setup quickly with this no-code tool, where everything from landing pages to ads can be done in app.

realising the right product to market

Get results fast

Start demand data for your product in minutes, not months.

realising the right product to market

Work with multiple teams

Use Horizons teams feature to collaborate with internal or external stakeholders.

A whole world of tests to suit your needs

Horizon allows you to test different attributes of a product to make sure you get all insights need to deliver on your growth targets.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
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Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing

Ready to find your product market fit?

Book your free discovery call to find out the exact ways Horizon can help take your customer insights from opinions to real market data.

See how Horizon fits with other use cases

Horizon fits into any new product validation process.
Idea validation funnel

Idea validation

Validate the demand for your product idea, before building anything.

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market validation icon

Market validation

Find out if there is the demand in the market for your product.

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Pretotyping icon

Pretotyping

Use landing page tests to validate your product before building it.

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Continuous insights testing

Gain every insight into the optimal version of your product.

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Find out how Horizon can work for you

Horizon helps organisations around the world collect the most reliable demand data.
consumer insights

Make the right product decisions with unbiased consumer insights data

Add quantitative, behavioural consumer insights data to your market research and make better decisions.

Customer insights showing data
innovation labs

Develop successful products and ventures by validating market interest

Horizon helps innovation teams rapidly test new product and business ideas to understand the demand for your product in the market.

ecommerce icon

Launch E-Commerce products that sell

Horizon helps you get real market demand data for your new products. Helping you launch products that people want on Etsy, Amazon and more.

ecommerce product testing
innovation agencies

Use Horizon as a hub for your validation experiments

Run tests with your clients seamlessly and gain valuable behavioural data more efficiently using Horizon.

Horizon dashboard for innovation agencies
startups icon

Increase your chances of startup success by 42%

The top reason why startups fail is missing market demand. Horizon empowers founders to test their business and product ideas before building it, ensuring a higher chance of success and investment.

42% of startups fail because of no market need

Focus on the product and let us do the insight

With Testing-as-a-Service, Horizon takes care of the entire test strategy, test setup and test maintenance.