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How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

The insurance company required consumer insights to make a strategic pricing decision for cancer insurance. They had set a price point and wanted to identify the right price for the release. Consumer-validation with Horizon uncovered the right price for their market entry.

In this free case study you will learn:

  • How the insurance company structured their behavioural research to acquire consumer action data at scale
  • How they identified the right price and best margin for monthly premiums for a cancer insurance within only 5 weeks
  • Why they have chosen Horizon for their research

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How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

See how insurance companies consumer-validate product decisions

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Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions