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Increase Profits with
Pre-Market Validated Prices

Make better price decisions with robust purchase-intent data from real consumers, pre-market.

Leading businesses across the globe are using Horizon to pre-market validate their price decisions with purchase intent data and increase profits.

𝗣𝗿𝗶𝗰𝗲 is 𝘁𝗵𝗲 𝗸𝗲𝘆 leverage to increase 𝗽𝗿𝗼𝗳𝗶𝘁

Source: Michael V. Marn and Robert L. Rosiello, HBR, https://hbr.org/1992/09/managing-price-gaining-profit

1% price uplift can lead to 11.1% increased operating profits


Utilising data to optimise pricing strategies is critical for consumer operations to achieve the most profitable price point.

A study from Harvard Business Review in 1992 by Michael Marn and Robert Rosiello from McKinsey found that even a minor 1% increase in price could lead to a significant 11.1% boost in operating profit, surpassing gains from adjustments in variable costs, volume, and fixed costs. This underscores the disproportionate impact of strategic pricing tweaks on a company's financial performance.

You are three steps away from higher profits through pre-market validated price decisions

Horizon allows your team to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.

Fielding

Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.

Insights

Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.

Watch on demand demo

Horizon has allowed us to test many behavioural economic theories in an impactful way tailored to our offering.

Simon vingoe, Marketing director @VIRGIN PURE

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

With Horizon, Bosch was able to

Acquire behavioural consumer data and purchase intent insights at scale.

Identify an 11% price uplift opportunity for their home appliance product

Validate a strategic price decision pre-market in only one month.

Get case study

Ready to increase profits with pre-market validated price decisions?

See how Horizon helps companies to make the right price decisions with robust purchase-intent data from real consumers, pre-market.
Request demo

More success stories from our customers who validate their pricing decisions with Horizon

Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

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How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

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How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

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Why validating price decisions with purchase intent data?

There's a big difference between what people say, and what they actually do.

It's not always as your consumers state it will be. To uncover true intent, you need to show them what they can potentially use or buy and measure their true purchase intent.

See for yourself - price increase opportunity:
uncovered

This results from a test with Horizon in two different markets across five price points each (24,99€ being the current one). Imagine you are the product manager, uncover that you can generate a 50% uplift on your operating margin by increasing the pricing and shifting your territorial focus to another market - these insights drive your success.

See for yourself - price increase opportunity:
uncovered

This results from a test with Horizon in two different markets across five price points each (24,99€ being the current one). Imagine you are the product manager, uncover that you can generate a 50% uplift on your operating margin by increasing the pricing and shifting your territorial focus to another market - these insights drive your success.

Learn how to predict the market success of your product decisions on our blog

Ready to increase profits with pre-market validated price decisions?

See how Horizon helps companies to make the right price decisions with robust purchase-intent data from real consumers, pre-market.
Request demo
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