Make better price decisions with robust purchase-intent data from real consumers, pre-market.
Utilising data to optimise pricing strategies is critical for consumer operations to achieve the most profitable price point.
A study from Harvard Business Review in 1992 by Michael Marn and Robert Rosiello from McKinsey found that even a minor 1% increase in price could lead to a significant 11.1% boost in operating profit, surpassing gains from adjustments in variable costs, volume, and fixed costs. This underscores the disproportionate impact of strategic pricing tweaks on a company's financial performance.
Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.
Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.
Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.
Horizon has allowed us to test many behavioural economic theories in an impactful way tailored to our offering.
It's not always as your consumers state it will be. To uncover true intent, you need to show them what they can potentially use or buy and measure their true purchase intent.