Uncover purchase intent for different price points and increase prices without losing consumer demand.
Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.
Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.
Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.
See what the best price for your product is and potentially increase it beyond your expectations.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which pricing has the highest demand.
Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.
Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.