With pricing tests you can quickly find the best price for your new products and easily uncover margin potential.
See what the best price for your product is and potentially increase it beyond your expectations.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which pricing has the highest demand.
With pricing tests you can quickly see the different demand levels for your product at each price.
This can help you decide if you should launch the product as well as seeing if there is an opportunity to increase the price based on the demand.
Horizon makes it simple to setup and start running tests in minutes, all in the app.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
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