Increase margins with
consumer-validated price decisions

Uncover purchase intent for different price points and increase prices without losing consumer demand.

You are three steps away from higher margins through consumer-validated price decisions

Horizon allows you to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Design test variants

Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.

Run consumer-validation test

Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.

Make product decision

Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.

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How Bosch uncovered a 20% price increase opportunity with the help of Horizon

With Horizon, Bosch was able to

Acquire behavioural consumer data and purchase intent insights at scale.

Identify a 20% price uplift opportunity for their home appliance product

Consumer-validate a strategic price decision in only 1 month.

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Ready to increase margins with better price decisions?

Watch your free on-demand demo and see how Horizon can help companies to consumer-validate product decisions with purchase intent insights.

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Identify your highest selling price without losing consumer demand

With Horizon, it's never been easier to test distinct pricing levels for your product and quickly uncover unseen margin potential.

Uncover margin potential

See what the best price for your product is and potentially increase it beyond your expectations.

See real demand levels for each price point

See the real demand for your product through our Customer Demand Score (CDS).

Test multiple pricings

Use multiple variant testing to understand which pricing has the highest demand.

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Successful consumer businesses don't rely solely on opinions for their product decisions

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

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