Find the perfect price for your new product

With pricing tests you can quickly find the best price for your new products and easily uncover margin potential.

Pricing sensitivity test graph
Leading businesses and brands across the globe are conducting market validation with Horizon

Quickly identify your best selling price

With Horizon, it's never been easier to test different pricing levels for your product and quickly identify the most successful.
uncover margin potential

Uncover margin potential

See what the best price for your product is and potentially increase it beyond your expectations.

see real demand levels graph

See real demand levels for each price point

See the real demand for your product through our Customer Demand Score (CDS).

test multiple variants

Test multiple pricings

Use multiple variant testing to understand which pricing has the highest demand.

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How a leading FMCG company in cosmetics is utilizing Horizon to increase profitability

Ready to find the perfect price for your product?

Book your free discovery call to find out the exact ways Horizon can help take your customer insights from opinions to real market data.

Use behavioural data to uncover profit potential

With pricing tests you can quickly see the different demand levels for your product at each price.

This can help you decide if you should launch the product as well as seeing if there is an opportunity to increase the price based on the demand.

Setup your tests in minutes

Horizon makes it simple to setup and start running tests in minutes, all in the app.

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Landing page

Use conversion optimised landing pages to track customers and obtain behavioural data.

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Build ad campaigns in-app to acquire traffic from your target market.

customer demand score


Collect key behavioural data that will help you give you unparalleled consumer insights.

A whole world of tests to suit your needs

Horizon allows you to test different attributes of a product to make sure you get all insights need to deliver on your growth targets.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
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Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing

Book a demo and learn how to gather consumer insights for your strategic product decisions

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See how cosmetic brands use behavioural insights

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