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Make better price decisions with robust purchase-intent data from real consumers, pre-market.
Utilising data to optimise pricing strategies is critical for consumer operations to achieve the most profitable price point.
A study from Harvard Business Review in 1992 by Michael Marn and Robert Rosiello from McKinsey found that even a minor 1% increase in price could lead to a significant 11.1% boost in operating profit, surpassing gains from adjustments in variable costs, volume, and fixed costs. This underscores the disproportionate impact of strategic pricing tweaks on a company's financial performance.
Design the variants of landing pages and ads and measure consumer behaviour along the entire journey with Horizon, to answer your research question.
Collect consumer action and purchase intent data from real consumers, which can be viewed in real-time in the Horizon dashboard.
Uncover the behaviour of consumers to understand purchase intent and make a more informed, consumer-validated product decision.
Horizon has allowed us to test many behavioural economic theories in an impactful way tailored to our offering.
It's not always as your consumers state it will be. To uncover true intent, you need to show them what they can potentially use or buy and measure their true purchase intent.
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