Behavioural research design handbook

Designing behavioural research is a process that doesn't have to be complicated. In fact, it is very simple to start gathering highly reliable, bias-free insights.

In this handbook we take you through the entire process from designing your tests, to analysing the data.

In this playbook you will learn:

  • What behavioural data is available
  • How to design behavioural data research
  • How to analyse the results to retrieve the insights
Behavioural research design handbook

Learn how to design behavioural research

Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions