How an international beauty player identified France as the primary market for their new product
This international cosmetic brand required consumer insights to make a strategic decision for a new product and brand to decide their focus markets to add to the go-to-market strategy.
In this playbook you will learn:
How the cosmetics industry is using Pretotyping to test product launch geography
Why they chose to use Horizon for this test
What the user journey looks like for their tests
See how cosmetic brands use behavioural insights
Leading businesses and brands across the globe are conducting market validation with Horizon
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