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How an international beauty player identified France as the primary market for their new product

This international cosmetic brand required consumer insights to make a strategic decision for a new product and brand to decide their focus markets to add to the go-to-market strategy.

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In this playbook you will learn:

  • How the cosmetics industry is using Pretotyping to test product launch geography
  • Why they chose to use Horizon for this test
  • What the user journey looks like for their tests
How an international beauty player identified France as the primary market for their new product

See how cosmetic brands use behavioural insights

Leading companies and brands already rely on Horizon to use consumer actions to predict the market success of their product decisions