Predict Market Success, Increase Revenue

Make the right product decisions for your insurance products with robust purchase-intent data from real consumers, pre-market.

Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.

Introducing consumer-validation with landing pages for innovation, product & consumer insight teams

Horizon allows you to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.


Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.


Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.

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How an insurance company consumer-validated the optimal market entry price for a new cancer insurance

With Horizon, the insurance company was able to

Acquire behavioural consumer data and purchase intent insights at scale.

Identify the right price and best margin for monthly premiums for cancer insurance‚Äč

Consumer-validate a strategic product decision in only 1 month.

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Ready to upgrade your consumer insights research?

Book your free discovery call to find out the exact ways Horizon can help home appliance companies to consumer-validate product decisions with purchase intent insights.
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Learn how to consumer-validate product decisions for insurances on our blog

Successful insurance companies don't just rely on opinions for their product decisions

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Consumer-validate any strategic product decision with Horizon

Horizon allows you to uncover purchase intent and consumer-validate every product decision you need to make.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing
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