Find the most convincing value proposition of your new product

Value proposition tests help you find the gap in the market and pinpoint the USP your customers are looking for.

Shoe website trying value proposition tests
Leading businesses and brands across the globe are conducting market validation with Horizon

Quickly find the values that your customers are looking for

With Horizon it is easy to test your value propositions so you can find what it is your customers are looking for.
find your unique value proposition

Find your unique value proposition

Discover the gaps in the market to find the USP your customers are looking for.

see real demand levels graph

See real demand levels for each value propsition

See the real demand for your product through our Customer Demand Score (CDS).

test multiple variants

Test multiple value propositions

Use multiple variant testing to understand which value proposition has the highest demand.

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How a Food Delivery Startup found their best selling value proposition with Horizon

Ready to find your best selling value proposition and grow faster?

Book your free discovery call to find out the exact ways Horizon can help take your customer insights from opinions to real market data.

Use behavioural data to find your value proposition

Finding the right market fit for your product can seem hard, you might end up sounding the same as competitors or so far the other side that consumers don't know what it is your product does.

Running value proposition tests helps clear up which direction you should take in the marketing of your product for maximum demand.

Setup your tests in minutes

Horizon makes it simple to setup and start running tests in minutes, all in the app.

Landing page mockup

Landing page

Use conversion optimised landing pages to track customers and obtain behavioural data.

FB Ad integration mockup


Build ad campaigns in-app to acquire traffic from your target market.

customer demand score


Collect key behavioural data that will help you give you unparalleled consumer insights.

A whole world of tests to suit your needs

Horizon allows you to test different attributes of a product to make sure you get all insights need to deliver on your growth targets.
pricing tests

Uncover margin potential by running price tests

Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing

Pricing test data
feature tests icon

Find the features that really matter

Don't work on product features that don't matter with feature tests.

Mobile app testing features
value proposition icon

Find what truly matter to your customers

See what values matter to your customers and what the gap in the market is with value proposition tests.

Shoe website trying value proposition tests
brand tests

Resonate with your customers

Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance

3 brands demand tests with one having a high score
target group test

Launch successfully with the right target group

Find out the best target group / audience for your product with target audience testing.

A set of three target group testing

Book a demo and learn how to gather consumer insights for your strategic product decisions

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