Increase Revenue with
Pre-Market Validated
Value Propositions

Identify the value proposition with the highest indication for market success and increase revenue with purchase intent data from real consumers.

Shoe website trying value proposition tests
Leading businesses across the globe are using Horizon to predict the market success of their product decisions with purchase intent data.

You are three steps away from increasing revenue with pre-market validated value propositions

Horizon allows you to uncover the true purchase intent based on behavioural and quantitative data by running multivariate landing page tests with consumers from social networks or search.

Test design

Design the variants of DTC-like product pages and social media ads, and develop them into high-fidelity consumer touchpoints.


Run your test for 1 week to collect significant consumer data, with responses being visible in real-time on your Horizon dashboards.


Understand consumer decisions as signalled by their behaviour on the experimental landing pages and draw the decision story.

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Ready to increase revenue with pre-market validated value propositions?

Watch your free on-demand demo and see how Horizon can help companies predict the market success of their product decisions with purchase intent data.
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Identify the value proposition with the strongest purchase intent from consumers

With Horizon it is easy to test your value propositions so you can find what consumers are looking for.
find your unique value proposition

Find your unique value proposition

Discover the gaps in the market to find the USP your customers are looking for.

see real demand levels graph

See real demand levels for each value proposition

See the real demand for your product through our Customer Demand Score (CDS).

test multiple variants

Test multiple value propositions

Use multiple variant testing to understand which value proposition has the highest demand.

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Successful consumer businesses don't rely solely on opinions for their product decisions

In real-life markets, consumer actions rarely match what they stated previously when they were surveyed during market research. Companies must show consumers what they could use or buy and measure their behaviour to uncover their true intention and achieve more reliable research outcomes.

If we build it,
would you buy it?

Research that relies on opinions reflects hypothetical attitudes of consumers that external factors and real-life situations would influence the research cannot anticipate.

If you buy it,
we will build it.

Behaviour-based research provides insights into real-life actions by consumers, as they are unaware of test circumstances and perceive the test stimulus as an actual product.

Learn how to predict the market success of your product decisions on our blog

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