Value proposition tests help you find the gap in the market and pinpoint the USP your customers are looking for.
Discover the gaps in the market to find the USP your customers are looking for.
See the real demand for your product through our Customer Demand Score (CDS).
Use multiple variant testing to understand which value proposition has the highest demand.
Finding the right market fit for your product can seem hard, you might end up sounding the same as competitors or so far the other side that consumers don't know what it is your product does.
Running value proposition tests helps clear up which direction you should take in the marketing of your product for maximum demand.
Horizon makes it simple to setup and start running tests in minutes, all in the app.
Quickly understand what it the price sensitivity for your product and and where you can and should adjust your pricing
Don't work on product features that don't matter with feature tests.
See what values matter to your customers and what the gap in the market is with value proposition tests.
Understand the impact of different brands (i.e. existing vs. new brands) to the product acceptance
Find out the best target group / audience for your product with target audience testing.
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