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How Bosch found 20% price uplift opportunities with behavioural research

Bosch wanted to understand how the pricing of an existing product would effect the demand and if there were any opportunities to increase the pricing for this line. To answer this question they turned to behavioural research and uncovered an incredible potential uplift to their current pricing.

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Playbook

Budget for behavioural consumer product research in 2023

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Case study

How Bosch was able to make a consumer-validated decision on a line extension with behavioural research

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Case study

How Bosch found 20% price uplift opportunities with behavioural research

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Playbook

Behavioural research design handbook

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Playbook

The One Innovation Problem your Company Must Crack

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