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How the leading F&B company Andros validated which new flavour to bring to market next

The leading F&B company, known for its innovative vegetarian and vegan options, sought to align market research with consumer preferences for their new flavour addition. Utilising Horizon's behavioural insights software, they swiftly acquired scalable consumer data and identified the flavour with the strongest purchase intent form real consumers.

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Case study

Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

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Case study

How the leading F&B company Andros validated which new flavour to bring to market next

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Case study

How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

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Case study

How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

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Case study

How an international beauty player consumer-validated a subscription model

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Case study

How an international beauty player identified France as the primary market for their new product

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Playbook

Budget for behavioural consumer product research in 2023

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Case study

How Bosch consumer-validated a decision on a line extension with behavioural research

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Case study

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

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Playbook

Behavioural research design handbook

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Playbook

The One Innovation Problem your Company Must Crack

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Get monthly insights on how to consumer-validate your product decisions

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