How a multi-national F&B company understood which new flavour to bring to market next

Case study

How an international beauty player consumer-validated a subscription model

Case study

How an international beauty player identified France as the primary market for their new product

Playbook

Budget for behavioural consumer product research in 2023

Case study

How Bosch was able to make a consumer-validated decision on a line extension with behavioural research

Case study

How Bosch found 20% price uplift opportunities with behavioural research

Playbook

Behavioural research design handbook

Playbook

The One Innovation Problem your Company Must Crack

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7 best tools & software for consumer centricity

Consumer centricity is about prioritizing consumer needs in product development, support, and overall business strategy through data tracking and analysis. Businesses can use consumer-centric software to make this shift and stay competitive.

8 biases you need to keep in mind when conducting consumer research

Biases can affect consumer behavior and lead to inaccurate results in consumer research. By understanding these biases, marketers and researchers can design better studies and products that align with consumer behavior and preferences.

8 Frequently Asked Questions About Horizon

When talking with clients about a new testing methodology and tool, there are always going to be certain questions that pop-up, so we wanted to answer all of those questions for you.

How to make strategic product decisions with Pretotyping

When it comes to developing a new product, it's essential to make strategic decisions that will set your product up for success. One powerful tool for achieving this is pretotyping.

How to test your target audience with Pretotyping

When we talk about testing a target audience with Pretotyping we are taking the techniques used to test other aspects of a product, like features or pricing, and applying it specifically to finding the perfect audience for your product.

How to test market interest reliably, with Pretotyping

Make more informed and strategic product decisions by gaining reliable market interest data through Pretotyping. Learn how and why in this blog.

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Richard Thornton, VC Operating Partner & NED

In this episode Richard shares excellent insights into what he’s looking for when it comes to pitch decks, red flags and why the founder team plays the most crucial role in early-stage investing.

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Patrick Riedemann, Head of Consumer & Market Research and Marine Danzé, Head of UX & Design Thinking, both from BSH Home Appliances

This episode is an exciting talk about the very definition of what is an insight, how BSH is making sure that insights have a seat at the table, how they really engineered their organisational maturity in consumer centricity and what is the next step for them.

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Rasto Ivanic, Founder & CEO of Groupsolver

This episode explorers Rasto's journey, approach to building the company, view of real SaaS models in market research, and one of the most crucial mistakes he made while building Groupsolver.

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How Bosch found 20% price uplift opportunities with behavioural research

Resource type

How a multi-national F&B company understood which new flavour to bring to market next

How an international beauty player consumer-validated a subscription model

How an international beauty player identified France as the primary market for their new product

Budget for behavioural consumer product research in 2023

How Bosch was able to make a consumer-validated decision on a line extension with behavioural research

How Bosch found 20% price uplift opportunities with behavioural research

Behavioural research design handbook

The One Innovation Problem your Company Must Crack

Get the best insights straight to your inbox

7 best tools & software for consumer centricity

8 biases you need to keep in mind when conducting consumer research

8 Frequently Asked Questions About Horizon

How to make strategic product decisions with Pretotyping

How to test your target audience with Pretotyping

How to test market interest reliably, with Pretotyping

Get the best insights straight to your inbox

Richard Thornton, VC Operating Partner & NED

Patrick Riedemann, Head of Consumer & Market Research and Marine Danzé, Head of UX & Design Thinking, both from BSH Home Appliances

Rasto Ivanic, Founder & CEO of Groupsolver

Get the best insights straight to your inbox