Pricing a New Market Innovation: BSH’s Consumer-Driven Approach with Horizon

Case study

Pre-Market Validation for Commercial Viability in Home Appliances

Case study

How a home appliance company used Horizon to validate the most effective marketing campaign for their kitchen appliance flagship

Case study

How an international personal care company navigated market entry for their latest product

Case study

How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation

Case study

How Horizon identified the value proposition with the highest revenue potential among the target audience for an AI-powered financial advisor

Case study

Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

Case study

How the leading F&B company Andros validated which new flavour to bring to market next

Case study

How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

Case study

How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

Case study

How an international beauty player consumer-validated a subscription model

Case study

How an international beauty player identified France as the primary market for their new product

Playbook

Budget for behavioural consumer product research in 2023

Case study

How Bosch consumer-validated a decision on a line extension with behavioural research

Case study

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

Playbook

Behavioural research design handbook

Playbook

The One Innovation Problem your Company Must Crack

Hi! 👋 Who should we deliver this too?

The Potentials and Restrictions of Painted Door Tests in Consumer Research

Discover the power and limits of Painted Door Tests to validate market demand and guide strategic product decisions before launch.

7 Innovation Validation Errors You Can't Afford to Make (And Horizon Fixes)

The blog discusses common pitfalls in innovation validation and how they can be addressed. Challenges like manual setups, fragmented tools, and non-consolidated data can significantly impede efficiency and decision-making. By adopting Horizon’s advanced SaaS solutions, these issues can be transformed into opportunities for improved efficiency.

Common Mistakes in Designing a Painted Door Test

Learn why Painted Door Tests, which simulate new product offerings to gauge market interest before full development, need precise design to ensure they yield reliable and actionable consumer insights. Properly executed, they help save time and resources by identifying promising concepts early on.

Why a Painted Door Test with Landing Pages is more than just an A/B Test

Discover why understanding the differences between landing page leverages for Painted Door Tests and using landing pages in A/B tests can save your business time, money, and resources while ensuring that you meet market demands with innovation.

Making Informed Product Decisions: A Comprehensive Guide to Analyze Painted Door Tests with Two Variants

This comprehensive guide covers key metrics, statistical methods including chi-Square, t-test, and z-test, and practical steps like hypothesis formulation and decision-making based on consumer behaviour data, exemplified through a smart vacuum cleaner case study, ultimately highlighting the complexity and importance of understanding market dynamics in product innovation.

How Virgin Pure was able to successfully execute a 15% price increase with Horizon

The international consumer goods company efficiently increased product prices by more than 15% in just five weeks with the help of German market research start-up Horizon - without reducing demand. Horizon's behaviour-based insights enabled a well-founded and quickly implementable pricing strategy based on real consumer behaviour.

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Hi! 👋 Who should we deliver this too?

Richard Thornton, VC Operating Partner & NED

In this episode Richard shares excellent insights into what he’s looking for when it comes to pitch decks, red flags and why the founder team plays the most crucial role in early-stage investing.

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Patrick Riedemann, Head of Consumer & Market Research and Marine Danzé, Head of UX & Design Thinking, both from BSH Home Appliances

This episode is an exciting talk about the very definition of what is an insight, how BSH is making sure that insights have a seat at the table, how they really engineered their organisational maturity in consumer centricity and what is the next step for them.

Listen now:

Rasto Ivanic, Founder & CEO of Groupsolver

This episode explorers Rasto's journey, approach to building the company, view of real SaaS models in market research, and one of the most crucial mistakes he made while building Groupsolver.

Listen now:

How the leading F&B company Andros validated which new flavour to bring to market next

Resource type

Pricing a New Market Innovation: BSH’s Consumer-Driven Approach with Horizon

Pre-Market Validation for Commercial Viability in Home Appliances

How a home appliance company used Horizon to validate the most effective marketing campaign for their kitchen appliance flagship

How an international personal care company navigated market entry for their latest product

How Virgin Pure was able to successfully execute a 15% price increase with Horizon's consumer validation

How Horizon identified the value proposition with the highest revenue potential among the target audience for an AI-powered financial advisor

Pricing excellence: how Horizon shaped the market entry pricing strategy for innovative cat food by a leading pet food brand

How the leading F&B company Andros validated which new flavour to bring to market next

How a home appliance brand consumer-validated a subscription model for their water purifier with Horizon

How an insurance company used Horizon to find the optimal market entry price for a new cancer insurance

How an international beauty player consumer-validated a subscription model

How an international beauty player identified France as the primary market for their new product

Budget for behavioural consumer product research in 2023

How Bosch consumer-validated a decision on a line extension with behavioural research

How Bosch was able to increase the price from 179€ to 199€ with the help of Horizon

Behavioural research design handbook

The One Innovation Problem your Company Must Crack

Never miss expert insights and case studies on market success prediction with our monthly newsletter

The Potentials and Restrictions of Painted Door Tests in Consumer Research

7 Innovation Validation Errors You Can't Afford to Make (And Horizon Fixes)

Common Mistakes in Designing a Painted Door Test

Why a Painted Door Test with Landing Pages is more than just an A/B Test

Making Informed Product Decisions: A Comprehensive Guide to Analyze Painted Door Tests with Two Variants

How Virgin Pure was able to successfully execute a 15% price increase with Horizon

Never miss expert insights and case studies on market success prediction with our monthly newsletter

Richard Thornton, VC Operating Partner & NED

Patrick Riedemann, Head of Consumer & Market Research and Marine Danzé, Head of UX & Design Thinking, both from BSH Home Appliances

Rasto Ivanic, Founder & CEO of Groupsolver

Never miss expert insights and case studies on market success prediction with our monthly newsletter