Horizon compared.
How a behavioural test with measured purchase intent differs from other methods and providers, and how the approaches complement each other.
methods
Pretotyping and other methods.
Which question a method answers, what it measures and when pretotyping adds value alongside it.
Method
Pretotyping and conjoint
Weighting features in a survey or testing variants on behaviour.
To the comparisonMethod
Pretotyping and surveys
Stated willingness to buy or measured purchase intent.
To the comparisonMethod
Pretotyping and Van Westendorp and Gabor-Granger
Stated willingness to pay or prices compared on behaviour.
To the comparisonMethod
Pretotyping and concept tests
A rating in a survey or measured purchase intent in the online environment.
To the comparisonMethod
Pretotyping and A/B tests in the shop
Optimising what is live or deciding before investing.
To the comparisonMethod
Pretotyping and synthetic respondents
Simulated answers or the behaviour of real people.
To the comparisonproviders
Horizon and other providers.
What other providers measure, what Horizon measures, and how both combine into a robust decision.
provider
Horizon and Appinio
Surveys via an app panel and a behavioural test in the online environment.
To the comparisonprovider
Horizon and Veylinx
An auction within the study flow and a behavioural test in the buying situation.
To the comparisonprovider
Horizon and Prelaunch
Reservations with a deposit and a behavioural test without payment.
To the comparisonWhich method fits your question?
Bring your decision question and we will show you which method fits and how the two work together. Your insights team is welcome to join.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more