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Know which plan and bundle customers will sign up for.
Test new mobile, broadband and fibre plans, bundles and add-ons before IT, billing and campaigns are committed. With measured sign-up intent instead of answers to hypothetical questions.
Unlimited data, cancel monthly.
€29.99 / month
Monthly cancellation achieves the highest sign-up intent.
Customers decide in their familiar online environment
The blind window
Plans and bundles go live before customers have decided.
IT, billing and sales are committed early. Which plans, bundles and add-ons customers actually sign up for often only shows in the market. A test with existing or new customers shows it beforehand.
Schematic timeline.
Already testing in-house?
Test the decision before billing is set up.
A/B tests in your shop optimise what is already live. The expensive decisions come earlier: a new plan grid, a different price model, a partner bundle. Horizon tests them outside your shop, so no plan has to exist in the billing system and no live customer is affected.
Both belong in a telco toolbox: Horizon decides what gets built, your A/B tests optimise it once it is live.
Horizon vs A/B testing →Use cases
Where telcos decide with Horizon.
Wherever plans and add-ons tie up IT, billing and sales before customers sign up.
01
Plan grid
A new tier, unlimited or a speed tier instead of data volume: how does choice across the grid shift?
02
Device and plan
One monthly price or separate device instalments: which model brings more sign-ups?
03
Add-ons and bundles
Streaming, TV, smart home or device protection: which bundle gets booked, by new or existing customers?
04
New revenue products
Satellite messaging, 5G home internet, home energy or security: is demand there, and at which price?
05
Prices and terms
Price change, contract term or switching bonus: what do new customers accept?
06
Value proposition
Network quality, price guarantee or flexibility: which promise leads to a sign-up, not just a click?
How a test works
Around four weeks from question to decision.
Your effort: a briefing, plan and product details, and four short meetings. The Horizon team takes care of the rest.
Week 1
Question and variants
You bring the question from your department, we sharpen it and define up to six variants.
Week 2
Ads and offer pages
Horizon builds realistic ads and offer pages, with your brand or a brand developed specifically for the test.
Week 3
7 days in field
Your target group sees the offer in their familiar online environment and decides. You follow everything live.
Week 4
Result and data analysis
Purchase or sign-up intent per variant, statistically validated, as a data analysis for your decision.
To take away
What an audience test for telcos looks like.
This is what a Horizon results report looks like: question, audiences, sign-up intent and data analysis on just a few pages. Ready to share with product, sales and the board.
Audience test 5G plan
India · Sample
1.18%
sign-up intent overall
3,997
visitors in 7 days
The three audiences are neck and neck on sign-up intent.
Example values
FAQ
Frequently asked questions.
How do I test a new mobile or broadband plan before launch?
The plan appears on a realistic offer page, and variants differ in, for example, data volume, monthly price, contract term or a bonus. Visitors from your target group arrive through ads. Sign-up intent is measured per variant, and nothing is signed.
Which contract term do customers prefer?
Two or more models, for example 24 months with a device discount against monthly cancellation, run under the same conditions. Measured sign-up intent shows which model is chosen and by how much.
We already run tests in-house. What does Horizon add?
Capacity and a common standard. Horizon runs tests for every team on one contract, with the same method and metrics, so more decisions get tested and the results can be compared.
Can we test bundles with partner products?
Yes. Bundles with streaming, TV, devices or insurance are shown as a realistic offer before the partnership or the integration is in place.
Does the test have to run under our brand?
No. You test with your brand or with a brand developed specifically for the test. Horizon provides the legal notice and privacy policy.
How does this fit with our market research?
Surveys show what people say and why. For an investment, what counts is what they do when price and alternatives come into play. That is what Horizon measures, before launch and without selling anything.
Let's talk about your next decision.
You bring your question about plans or bundles, we sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
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