Know where demand lies. Before market entry.
Test demand, price and offer in new countries and target groups before market entry and budget are fixed: the same offer, localised per market, with purchase intent measured per market or target group.
Waterproof, light, for any weather.
€229 incl. VAT
The Netherlands show the highest purchase intent.
Customers decide in their familiar online environment
Why markets respond differently
What works in the home market does not work everywhere.
In Germany, purchase intent is highest at the lowest price, in France it is highest at the highest price. No transfer from the home market shows such differences, only a test in each market does.
Illustration with sample values.
Case · Leading consumer goods manufacturer
One look, almost double the purchase intent.
An international personal care company wanted to know, before market entry, which brand look leads to a purchase with which target group. Two designs, split by women and men.
6,057
consumers
6 days
in field
4
variants
Purchase intent of the two best variants
Winning look
28.3%
Next best variant
15.3%
Basis for brand look and target group at market entry.
Typical questions
Which market question is on your agenda?
For strategy and international teams: before market entry, budget and sequence are fixed.
01
Which market first?
Where is demand highest?
02
Which price per country?
Where does which price work?
03
Which target group?
Who buys first?
04
Which offer per market?
Same offer or local variants?
05
Which message?
What convinces in which country?
06
Is entry worth it?
Go or no-go for the new market?
Methods compared
Desk research, survey or behavioural test?
Every method has its strength. For the final decision, measured behaviour is what counts.
Desk research
Market survey
Horizon
Basis
Secondary data
Stated responses
Measured purchase or sign-up intent in an online environment
Strength
Market size, competition
Attitudes per country
Real demand per country, comparable
Best for
Longlist of markets
Understanding the target group
The entry decision
How a test works
A robust decision in four weeks.
Your effort: a briefing, product images and four short meetings. The Horizon team takes care of the rest.
Week 1
Question and variants
You bring your variants, we sharpen the question and define up to six variants.
Week 2
Ads and offer pages
Horizon builds realistic ads and offer pages, with your brand or a brand developed specifically for the test.
Week 3
7 days in field
Your target group sees the offer in their familiar online environment and decides. You follow everything live.
Week 4
Result and data analysis
Purchase or sign-up intent per variant, statistically robust, as a data analysis for your decision.
Working with Horizon provided us with unique real-world consumer data for a new-to-the-market solution. Beneficial for any new product development.
To take away
What your result looks like.
This is what a Horizon results report looks like: question, variants, purchase or sign-up intent and data analysis on just a few pages.
Market test hardshell jacket
nordgrat · Example
+23%
NL versus DE
3
markets in parallel
NL shows the highest purchase intent.
Example values
FAQ
Frequently asked questions.
How do I measure demand in a new market before we enter?
With a painted door test per market: the same offer, localised in language, currency and environment, with a comparable structure. Visitors from the target market arrive through ads, and purchase intent is measured. You see where demand is highest before sales, logistics or partners are committed. Your brand does not need to be known there yet.
In which target group is demand highest?
The same offer runs in parallel across several target groups, for example by age, region or life stage. Measured purchase intent per group shows where demand is highest and how far ahead of the next group it is.
In which countries can we test?
In many European markets, including DACH, Nordic countries, the United Kingdom, the Netherlands, France and Spain. We clarify further markets in a call.
Are offers localised?
Yes. Language, currency and environment are adapted per market, the structure stays comparable.
Can the test run without our brand?
Yes. You test with your brand or with a brand developed specifically for the test, for example in markets where your brand is not yet known.
How does this fit with our market research?
Surveys show what people say and why. For an investment, what counts is what they do when price and alternatives come into play. That is what Horizon measures, before launch and without selling anything.
Let's talk about your next decision.
You bring your market question, we sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more