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One contract for the decisions on your roadmap.
You do not pay per study, but for the decisions you want to validate each year. The more tests run on one contract, the lower the cost of each.
One contract
For all teams
One contract holder, every other team can join.
Speed
New questions, fast answers
A new test in around four weeks, a follow-up test based on a previous one in around one week.
Less workload
We do the work
The Horizon team designs, builds, runs and analyses. Your teams provide input and sign off.
No mark-up
Media budget
Added to the contract at cost, per test.
Configure your year
Which teams should test with Horizon?
Set how many tests per year each team expects. The defaults show typical figures from working with our clients.
Team
Tests per year · 0 = not included
Your teams
Innovation, Consumer Insights, R&D and Product Development, Pricing
Tests per year
14
Expected cost per test
approx. €4,900
With 15 tests a year: approx. €4,600 per test
Guide price excluding media budget, plus VAT. The media budget is charged at cost. You will receive your binding quote after the first call.
For comparison
What a decision without evidence can cost.
€0.5 to 1.5 million
is what new products, plans and ranges tie up on average before customers react for the first time. A test costs a fraction of that.
+15% price
is what Virgin Pure achieved after a test. Without the test, that headroom would have been left on the table.
What is included
Everything in one contract.
Platform
Build, track and analyse tests live, for every team on the contract.
Service team
Design, build, execution and analysis by Horizon.
Incognito testing
Horizon is named in the imprint and provides the privacy policy.
Horizon's ad account
Campaigns run in our accounts, yours stay untouched.
In addition
Media budget for your tests. We charge it at cost, with no mark-up.
We want to base our decisions on sound data and consumer feedback. With Horizon, we can validate corporate strategy and innovation questions earlier than before using behavioral data from real consumers.
For procurement and legal
Align once, then test.
What your procurement, legal and data protection teams want to know upfront, and when they get involved.
One contract for the entire term
One, two or three years at the same annual scope. More teams join without a new contract.
All documents before the start
Licence agreement, privacy policies and the agreed module scope.
Involve legal, privacy and procurement once
In parallel with the first test design, not again for every single test.
No IT effort
Access via browser logins, no integration into your systems.
Start with the order
The first test starts in the week the order and signature are in place.
FAQ
Frequently asked questions.
What if we want to test more than planned?
Then we extend the scope with an addendum, without renegotiating the contract. Every additional test lowers the cost per test.
How is the media budget charged?
At cost, with no mark-up. For each test you see what was spent on the target group.
How much effort is it for our teams?
Very little. Your teams provide product images and specifications and sign off at a few points. The Horizon team takes care of design, build, execution and analysis.
Can I start small?
Yes. We plan the scope together based on the decisions you are facing today. The number of tests is a guide for scope and pricing, not a fixed limit. More teams and questions follow once the first results are in.
Two details, and we plan your year.
01
The decisions on your roadmap
Which questions are coming up in the next twelve months. A rough list is enough.
02
The team that holds the agreement
Who owns the contract, usually innovation, product or insights.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes