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Know what customers will add to their basket.
Test variants, colours and prices before orders and quantities are fixed. With real purchase decisions, as a complement to your market research.
Waterproof, light, for any weather.
€229 incl. VAT
Add to basketRust red achieves the highest purchase intent.
Customers decide in their familiar online environment
Why surveys mislead on variants and colours
Early buyers decide differently from how they answer.
Colours, variants and prices decide orders and sell-through. Stated preferences shift as soon as a real purchase is at stake. Horizon shows the ranking before the order.
Illustration with sample values.
Case · Global sports brand
Four tests, one product customers buy.
A global sports brand had lost more than €100,000 in development and launch on an earlier concept because surveys promised more demand than finally materialised. For its next shoe, it tested every major decision beforehand.
4
tests
18,868
consumers
4.2 days
average field time
Test sequence before launch
Test 1 · Concept
Which concept generates real purchase decisions?
Test 2 · Colours
Which colour variants do early buyers purchase?
Test 3 · Price
Which price works without damaging perceived value?
Test 4 · Value proposition
With which promise does the shoe go to market?
Weak variants were stopped before money went into tooling and stock.
Use cases
Where retailers and brands decide with Horizon.
Wherever orders, quantities and prices are fixed before customers buy.
01
Colours and variants
Which colour or variant do you order in which quantity?
02
Features
Which feature justifies the premium, such as a membrane or protectors?
03
Price
Which price works, and where does a premium pay off?
04
Range breadth
How much demand does each variant have, and which carries enough for the order?
05
Messages
Which benefit leads to a purchase: material, price or sustainability?
06
New models
Rental, subscription or second hand: what do customers choose?
How a test works
Around four weeks from question to decision.
Your effort: a briefing, product images and four short meetings. The Horizon team takes care of the rest.
Week 1
Question and variants
You bring the question from your department, we sharpen it and define up to six variants.
Week 2
Ads and offer pages
Horizon builds realistic ads and offer pages, with your brand or a brand developed specifically for the test.
Week 3
7 days in field
Your target group sees the offer in their familiar online environment and decides. You follow everything live.
Week 4
Result and data analysis
Purchase or sign-up intent per variant, statistically validated, as a data analysis for your decision.
To take away
What a variant test for retail looks like.
This is what a Horizon results report looks like: question, variants, purchase intent and data analysis on just a few pages. Ready to share with buying, product and management.
Colour test hardshell jacket
nordgrat · Sample
+46%
B versus A
€229
tested price
Rust red achieves the highest purchase intent.
Example values
FAQ
Frequently asked questions.
Can we test products before they are produced?
Yes. Renderings or samples are enough. Nothing is sold and no payment is taken.
Can many variants be tested at the same time?
Yes, up to six variants per test. With more variants, we split the question across several tests.
Does the test have to run under our brand?
No. You test with your brand or with a brand developed specifically for the test. Horizon provides the legal notice and privacy policy.
Does this work in several countries?
Yes. Tests run in parallel in several markets, with an identical set-up and comparable results.
Let's talk about your next decision.
You bring your question about variants, colours or prices, we sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more