Curiosity is not readiness to buy. A provocative claim wins clicks, a concrete promise wins purchases. Horizon measures the whole journey: from the ad through the offer page to purchase intent.

Complement

Horizon complements A/B tests and brand research, it does not replace them.

The same three ads as above. Illustration with sample values.

Use cases

What marketing teams use Horizon for.

Before media budget and agency work are committed: the message that sells.

Value proposition

Which benefit carries the offer: price, quality, safety or sustainability?

Claims and campaign angles

Which wording leads to a purchase, not just a click?

Positioning and brand

With your brand, a new brand or a brand developed specifically for the test: which presentation convinces?

Target group

Which segment responds first, and to which promise?

How a test works

A robust decision in four weeks.

Your effort: your messages, product images and four short meetings. The Horizon team takes care of the rest.

Week 1

Question and variants

You bring your messages, we sharpen the question and define up to six variants.

Week 2

Ads and offer pages

Horizon builds realistic ads and offer pages, with your brand or a brand developed specifically for the test.

Week 3

7 days in field

Your target group sees the offer in their familiar online environment and decides. You follow everything live.

Week 4

Result and data analysis

Purchase or sign-up intent per variant, statistically robust, as a data analysis for your decision.

During the test

Results in real time.

During the field phase, you see live how your target group decides. All metrics per variant, from the ad click to purchase or sign-up intent.

Cost per click, click-through rate and visitors per variant

Purchase or sign-up intent with statistical validation

Benchmarking against comparable tests

app.gethorizon.net

Horizon dashboard with metrics per variant

After the test

What your result looks like.

This is what a Horizon results report looks like: question, variants, purchase or sign-up intent and data analysis on just a few pages.

Open sample report

Sample report

Message test mattress

ruhwerk · Example

Purchase intent per message

A · Comfort2.0%

B · Risk-free3.4%

C · Sustainable2.7%

+70%

B versus A

35 to 49

strongest age group

Risk-free achieves the highest purchase intent.

Example values

Case · Leading appliance manufacturer

Two campaign angles. One sells almost twice as well.

An appliance manufacturer wanted to know which promise to advertise its best-selling food processor with. Two offer pages, the same ad space, real consumers.

5,164

consumers

7 days

in field

1.8x

more purchase intent

Purchase intent per offer page visitor

“Effortlessly efficient”

12.3%

“Live healthy”

6.7%

The company was able to focus on the stronger campaign angle.

Horizon has allowed us to test many behavioural economic theories in an impactful way tailored to our offering.

Simon Vingoe

Former Marketing Director, Virgin Pure

home, offer-model-decisions, marketing-brand

FAQ

Frequently asked questions.

How does this fit with campaign pre-tests?

As a complement: pre-tests check creative, Horizon checks which promise leads to purchase intent.

marketing-brand

Isn't that simply an A/B test?

No. A/B tests run in your own channel after launch. Horizon tests beforehand, even for offers that do not exist yet, and measures purchase intent instead of clicks.

value-proposition-decisions, marketing-brand

How many messages are possible?

Up to six per test.

value-proposition-decisions, marketing-brand

Can the test run without our brand?

Yes. You test with your brand or with a brand developed specifically for the test.

value-proposition-decisions, marketing-brand