


Home/ Decisions
Horizon shows whether customers would buy or sign up before budget is committed. For product, pricing and market decisions, as a complement to your market research.
Know which concept wins before you develop it. For new products, services and ideas.
View pageKnow which price holds before it is in the market. For price points, increases and price tiers.
View pageKnow which model pays off before systems are built. For tiers, modules, contract terms and subscriptions.
View pageKnow which promise convinces, before the campaign. For value propositions, claims and positioning.
View pageKnow what customers pay more for before you develop it. For features, services and variants.
View pageKnow where demand lies, before market entry. For new countries and audiences.
View pageThe same for every decision
Define the decision and up to six variants.
Realistic offer pages, under your brand or a brand developed specifically for the test.
Your target group sees the offer in their usual online environment and decides.
Purchase or sign-up intent per variant, context, data analysis.
Or by industry
Every industry has its typical questions. This is how teams in your market use Horizon.
Insurance
Which plan module do customers sign up for?
Banking
Which account model convinces new customers?
Energy
Which tariff wins customers ready to switch?
Home appliances
Which features are worth the extra price to customers?
Consumer goods
Which variant goes on the shelf next?
Retail & brands
Which range carries the higher price?
Your industry is missing?
Horizon works wherever customers decide online.
Bring your decision question and we will sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more