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Horizon shows whether customers would buy or sign up before budget is committed. For product, pricing and market decisions, based on measured purchase intent.
Know which concept wins before you develop it. For new products, services and ideas.
Know which price holds before it is in the market. For price points, increases and price tiers.
Know which model pays off before systems are built. For tiers, modules, contract terms and subscriptions.
Know which promise convinces, before the campaign. For value propositions, claims and positioning.
Know what customers pay more for before you develop it. For features, services and variants.
Know where demand lies, before market entry. For new countries and audiences.
Know how many units customers will buy before volumes are fixed. For first production runs, business cases and launch budgets.
Tell us what is on the table. We show you which test fits.
The same for every decision
Define the decision and up to six variants.
Realistic offer pages, under your brand or a brand developed specifically for the test.
Your target group sees the offer in their usual online environment and decides.
Purchase or sign-up intent per variant, context, data analysis.
Or by industry
Every industry has its typical questions. This is how teams in your market use Horizon.
Insurance
Which plan module do customers sign up for?
Banking
Which account model convinces new customers?
Energy
Which tariff wins customers ready to switch?
Home appliances
Which features are worth the extra price to customers?
Consumer goods
Which variant goes on the shelf next?
Retail & brands
Which range carries the higher price?
Telco
Which plan and bundle do customers sign up for?
Your industry is missing?
Horizon works wherever customers decide online.
Bring your decision question and we will sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
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