Concepts & new productsGo or no-go before developmentPricingWillingness to pay from purchase behaviourPlans & offer modelsTiers, subscriptions and bundlesValue proposition & brandWhich promise convincesFeatures & product variantsWhich variant winsMarkets & target groupsWhere and with whom demand lies
All decisions →
The Consumer-Centricity Reset 2026Download the report →
InsurancePlans and add-ons before pricingBanks & financial servicesSavings, rate and account modelsEnergy & utilitiesNew tariffs before systems and salesHome appliancesFeatures, price tiers and subscriptionsConsumer goodsLine extensions, claims and pricesRetail & brandsVariants, colours and range
All industries →
Sample reportResults, method and conclusions
Sample reportsWhat a result looks like in your industryView the reports →
CasesDecisions our clients madeSample reportsWhat a result looks likeMethodsHow Horizon measures behaviourComparisonsHorizon and traditional researchGlossaryTerms from A to ZInsightsArticles, guides and methods
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Recorded, from practice
Demo · VideoHorizon at a glanceWatch the demo →
Decisions from practice, recorded.
Clients, partners and researchers show how price, concept and variant are decided on purchase behaviour, before development and market launch cost money. Every recording with chapters, learnings and the case behind it.
All webinars
7 recordings · 30 to 35 minutes · in English
Next step
Test your own decision.
In a conversation we clarify which decision is coming up and what a test for it looks like.