quantilope automates survey methods such as conjoint, MaxDiff and Van Westendorp on one platform. Horizon measures whether consumers show purchase or sign-up intent for your final variants.

Discuss the differences To the comparison

Compared

Method platform and behavioural testing, two strengths.

quantilope brings many survey methods together, Horizon adds behavioural evidence. The difference lies in what is measured: a choice or statement in a survey or behaviour in a buying situation.

quantilope

Horizon

Approach

Platform with automated survey methods and AI support

Painted door test with test design, implementation and data analysis by Horizon

Who responds

Respondents from a network of partner panels or from customer lists

Consumers in their familiar online environment, reached through Google and Meta ads, with no panel and no incentive

What is measured

Choices, ratings, stated willingness to pay and implicit reactions

Purchase or sign-up intent as behaviour: a click on buy or sign up, email and confirmation

Pricing questions

Van Westendorp and conjoint based on stated willingness to pay

Price variants compared directly, measured on behaviour

Speed

Results often within a few days

Around four weeks from question to data analysis, plus ad budget

Typical use

Weighting features, testing concepts, packaging and advertising, tracking brands

Testing the final variants before budget is committed

Information on quantilope is based on the provider's publicly available information. We are happy to include corrections.

Context

Where the approaches differ.

Method

Survey methods weight features and segments. A behavioural test measures which finished variant triggers purchase or sign-up intent.

Price

Van Westendorp and conjoint rely on stated willingness to pay. A price test compares prices on behaviour.

Effort

Automated surveys reduce cost and time per study. A behavioural test shows whether approval also turns into purchase intent.

Combination

Combining both approaches.

Step 1

Survey methods

Weight features and build segments.

Step 2

Build variants

Select the up to six strongest combinations.

Step 3

Horizon

Test the variants on purchase or sign-up behaviour.

Step 4

Decision

With weighting and behavioural evidence.

More comparisons

Horizon compared with other providers.

Provider

Horizon and Appinio

Surveys via an app panel and a behavioural test in the online environment.

To the comparison

Provider

Horizon and Zappi

Standardised concept and ad tests and a behavioural test.

To the comparison

Provider

Horizon and Veylinx

An auction within the study flow and a behavioural test in the buying situation.

To the comparison

Provider

Horizon and Prelaunch

Reservations with a deposit and a behavioural test without payment.

To the comparison

Methods

Pretotyping compared with other methods.

Method

Pretotyping and conjoint

Weighting features in a survey or testing variants on behaviour.

To the comparison

Method

Pretotyping and Van Westendorp and Gabor-Granger

Stated willingness to pay or prices compared on behaviour.

To the comparison

Method

Pretotyping and surveys

Stated willingness to buy or measured purchase intent.

To the comparison

All comparisons

FAQ

Frequently asked questions.

Does Horizon replace conjoint or Van Westendorp?

No. These methods weight features and narrow down price ranges. Horizon tests the resulting variants on behaviour.

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Why is stated willingness to buy not enough?

Statements in surveys can be well above later behaviour, especially for new and higher-priced products. A behavioural test measures behaviour directly.

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Is anything sold with Horizon?

No. No contract is concluded and no payment is taken. Anyone who chooses an offer is then told transparently that the offer is not yet available.

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How long does a test take?

Around four weeks from question to data analysis, depending on the target group and the number of variants.

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