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Decisions as they are made in your industry.
Insurers, banks, energy suppliers, manufacturers, retailers and brands use Horizon to base product, pricing and market decisions on measured behaviour. For each industry you will find typical decisions, cases and a sample report.
Insurance
Test new products, plan structures and premiums before actuarial, IT and sales are committed.
Banking
Test terms, account models and new-customer offers before budget and campaigns are committed.
Energy
Test new tariffs, services and concepts such as tenant electricity or solar subscriptions before systems, processes and campaigns are committed.
Home appliances
Test features, prices and line extensions before development, production and listing are fixed.
Consumer goods
Test flavours, packs, claims and prices before production and listing are fixed.
Retail & brands
Test variants, colours and prices before orders and quantities are fixed.
Telco
Test plans, bundles and add-ons before IT, billing and campaigns are committed.
Sample reports
One report per industry with clearly marked example data. Ready to share with your team.
Clients
Market leaders from these industries test their decisions with Horizon.
A selection of our clients
Evidence
Decisions from all industries.
€199
Price raised from €179 to €199 without demand falling.
3,828
people decided within nine days: demand for a supplementary dental insurance with Philips tested before the partnership was agreed.
4 of 6
Six new product ideas tested on customer behaviour. Four came out ahead, two were stopped before development.
Let's talk about your next decision.
Bring your decision question and we will sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more