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Customers decide. You see what they choose.
Horizon measures whether customers would buy or sign up for an offer before it is in the market. In a realistic offer situation instead of a survey.
Example values
Your teeth, properly insured.
€17.90 / month
Sign up nowResult: Comfort with the highest sign-up intent.
Customers sign up in their usual online environment
Process
In four steps to a decision.
Around four weeks from question to data analysis.
Question and variants
Together we define the decision you want to back with evidence and set up to six variants: concepts, prices, plans or messages.
Offer pages and ads
Horizon builds a realistic offer page and matching ads for each variant. Under your brand or a brand developed specifically for the test, with Horizon providing the imprint and privacy policy.
Your target group decides
Ads on Google and Meta reach your target group in their usual online environment, without a panel. Anyone who chooses an offer is informed transparently afterwards. Nothing is sold.
Result and analysis
You receive purchase or sign-up intent per variant, context against comparable tests and a data analysis as the basis for your decision.
What is measured
Behaviour, not intent.
Purchase intent
Share of people who choose the offer after clicking the ad.
Variant comparison
Which variant wins, and by how much, statistically validated.
Context
How the result compares with similar tests.
Audiences
Who decides: age, region and other characteristics.
Funnel
Every step from ad click through page visit to decision, per variant.
Price response
How demand changes across price points.
Inside the dashboard
Results in real time.
During the test you see how your target group decides. All metrics per variant, from ad click to decision.
Cost per click, click-through rate and visitors per variant
Purchase intent with statistical validation
Context against comparable tests
Your brand
When the brand is part of the decision
Purpose-built test brand
When the proposition is the focus
Horizon as the provider
Imprint and privacy policy via Horizon
With your brand or a test brand
Test without revealing yourself early.
Horizon provides the imprint and privacy policy for the test pages, so you do not have to disclose early that you are testing a new proposition. You can still test under your own brand when the brand is part of the question.
Always included
Incognito testing and Horizon's ad account. Campaigns run in our accounts, which simplifies internal alignment.
Context
Pretotyping as a method.
Horizon is built on pretotyping: offers are tested before they are in the market, whether a new product or a new price. Gartner has listed pretotyping in its Hype Cycle for Innovation Practices since 2024.
Horizon's research team is responsible for test design, target group and analysis. Your insights team steers the question and can combine tests with its own research.
FAQ
Frequently asked questions.
Is anything actually sold?
No. No contract is concluded and no payment is taken. Anyone who chooses an offer is informed transparently afterwards.
How long does a test take?
Around four weeks from question to data analysis, depending on the target group and the number of variants.
How many variants are possible?
Up to six variants per test.
What do you need from our side?
Your decision question and the variants. Horizon takes care of pages, ads, target group and analysis.
Let's talk about your next decision.
Bring your decision question and we will sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more