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Horizon and Veylinx: when each fits.
Veylinx measures willingness to pay with auctions in which participants bid with their own money. Horizon measures purchase or sign-up intent in the ad and on the offer page, in a familiar online environment.
Compared
Two behavioural methods, two situations.
Both measure behaviour instead of statements. The difference lies in the situation: a study flow with a bid or a buying situation in a familiar online environment.
Information on Veylinx is based on the provider's publicly available information. We are happy to include corrections.
Context
Where the approaches differ.
Price precision
An auction delivers a willingness to pay per person and therefore a demand curve. A price test compares set prices against each other.
Situation
The auction takes place in a study flow. The behavioural test takes place in the ad and on the offer page.
Breadth
An auction measures the value participants place on a product in money. A behavioural test compares variants of offer, value proposition, target group and price in the online environment.
Combination
Combining both approaches.
Auction
Narrow down the price range and willingness to pay.
Build variants
Set price and offer variants.
Horizon
Test the variants in a realistic buying situation.
Decision
With price curve and behavioural evidence.
More comparisons
Horizon compared with other providers.
Provider
Horizon and Appinio
Surveys via an app panel and a behavioural test in the online environment.
To the comparisonProvider
Horizon and Prelaunch
Reservations with a deposit and a behavioural test without payment.
To the comparisonMethods
Pretotyping compared with other methods.
Method
Pretotyping and Van Westendorp and Gabor-Granger
Stated willingness to pay or prices compared on behaviour.
To the comparisonMethod
Pretotyping and conjoint
Weighting features in a survey or testing variants on behaviour.
To the comparisonMethod
Pretotyping and surveys
Stated willingness to buy or measured purchase intent.
To the comparisonFAQ
Frequently asked questions.
Both measure behaviour. What is the difference?
The situation. An auction takes place in a study flow, a painted door test in the ad and on the offer page, in a familiar online environment.
Can Horizon determine exact price points?
Horizon compares set prices against each other, for example three price levels. The test does not deliver a full demand curve per person.
Is anything sold with Horizon?
No. No contract is concluded and no payment is taken. Anyone who chooses an offer is then told transparently that the offer is not yet available.
How long does a test take?
Around four weeks from question to data analysis, depending on the target group and the number of variants.
Which method fits your question?
Bring your decision question and we will show you which approach fits and how the two work together. Your insights team is welcome to join.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more