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Know which plan customers will sign up for.
Test new plans, services and concepts such as tenant electricity or energy sharing before systems, processes and campaigns are committed. With measured sign-up intent instead of answers to hypothetical questions.
Electricity at market prices, with a safety net.
€9.90 standing charge / month
The dynamic tariff with price cap achieves the highest sign-up intent.
Customers decide in their familiar online environment
The blind window
Plans and products go live before customers have decided.
IT, sales and marketing are committed early. Which plans and add-on products customers actually sign up for often only shows in the market. A test with existing or new customers shows it beforehand.
Schematic timeline.
Case · Energy
Six new products for existing customers. Four move forward.
Yello wanted to know which products for a new customer shop would actually resonate with its existing customers, before the range and launch budget were set.
3,024
existing customers
7 days
in field
6
products
Tested products and test prices
E-scooterBenchmark
Xiaomi Electric Scooter 4
€29 / month
Wallbox
Heidelberg Energy Control
€22 / month
Coffee machine
Siemens EQ.900
€49 / month
TrendBox
Sustainable trend products
€28 / month
E-bike
by subscription
€69 / month
Electric car
by subscription
€99 / month
Six offers under the Yello brand, delivered to existing customers via Facebook and Instagram ads. The e-scooter served as the benchmark.
Use cases
Where energy suppliers decide with Horizon.
Wherever plans and add-on products tie up IT, sales and marketing before customers sign up.
01
Plan models
Dynamic, fixed price or hybrid: which model do customers choose?
02
New concepts
Tenant electricity, energy sharing or solar subscription: where is real demand?
03
Price and bonus
Which standing charge and which switching bonus work?
04
Services
Smart meter, wallbox, heat pump: which service gets booked?
05
Messages
Price, sustainability or security: what leads to a sign-up?
06
Portfolio
Which ideas deserve to be implemented, and which do not?
How a test works
Around four weeks from question to decision.
Your effort: a briefing, plan and product details, and four short meetings. The Horizon team takes care of the rest.
Week 1
Question and variants
You bring the question from your department, we sharpen it and define up to six variants.
Week 2
Ads and offer pages
Horizon builds realistic ads and offer pages, with your brand or a brand developed specifically for the test.
Week 3
7 days in field
Your target group sees the offer in their familiar online environment and decides. You follow everything live.
Week 4
Result and data analysis
Purchase or sign-up intent per variant, statistically validated, as a data analysis for your decision.
To take away
What a plan test for energy suppliers looks like.
This is what a Horizon results report looks like: question, plan variants, sign-up intent and data analysis on just a few pages. Ready to share with product, sales and the board.
Plan test dynamic electricity
solvia · Sample
+79%
B versus A
62%
choose app option
B achieves the highest sign-up intent.
Example values
FAQ
Frequently asked questions.
How do I test a new electricity or gas plan before launch?
The plan appears on a realistic offer page, and variants differ in, for example, the unit rate, the standing charge, the contract term or a bonus. Visitors from your target audience arrive through ads, narrowed to your grid area if needed. Sign-up intent is measured per variant, and nothing is signed.
Which plan model do customers prefer?
Two or more models, for example a fixed price with a long term against a short term with a switching bonus, run under the same conditions. Measured sign-up intent shows which model is chosen and by how much.
Can we test concepts that do not exist yet?
Yes. New plans, services or models such as energy sharing are shown as a realistic offer before they are developed.
Can we test regionally?
Yes. The target group can be narrowed down by region, housing situation or other characteristics, for example to your grid area.
Does the test have to run under our brand?
No. You test with your brand or with a brand developed specifically for the test. Horizon provides the legal notice and privacy policy.
How does this fit with our market research?
Surveys show what people say and why. For an investment, what counts is what they do when price and alternatives come into play. That is what Horizon measures, before launch and without selling anything.
Let's talk about your next decision.
You bring your question about plans or products, we sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes
Read more