Concepts & new productsGo or no-go before developmentPricingWillingness to pay from purchase behaviourPlans & offer modelsTiers, subscriptions and bundlesValue proposition & brandWhich promise convincesFeatures & product variantsWhich variant winsMarkets & target groupsWhere and with whom demand lies
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InsurancePlans and add-ons before pricingBanks & financial servicesSavings, rate and account modelsEnergy & utilitiesNew tariffs before systems and salesHome appliancesFeatures, price tiers and subscriptionsConsumer goodsLine extensions, claims and pricesRetail & brandsVariants, colours and range
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Funding
Supported by the European Union and the State of Rhineland-Palatinate
Horizon (021 Software GmbH, Mainz) receives an equity investment from the Rhineland-Palatinate Innovation Fund III. The fund is endowed by the European Regional Development Fund (ERDF) and co-financed by the State of Rhineland-Palatinate.
This company is supported by funds from the European Union, co-financed by the State of Rhineland-Palatinate.
Project
Building and expanding the operating business of 021 Software GmbH and financing its growth. The investment is provided through Wagnisfinanzierungsgesellschaft für Technologieförderung in Rheinland-Pfalz mbH (WFT).
Objectives
- Further develop the Horizon platform, which measures consumers' purchase intent for new products, prices and propositions before companies invest.
- Expand sales and client services in Germany and Europe.
- Create jobs at the company's site in Rhineland-Palatinate.
Expected results
- A scalable platform that lets companies base product, pricing and marketing decisions on measured purchase intent.
- A growing client base across consumer industries.
- New jobs in Mainz.