Prelaunch lets brands collect reservations with a small deposit before launch, as self-service or with service. Horizon measures purchase or sign-up intent without payment, with test design and statistical analysis.

Discuss the differences To the comparison

Compared

Pre-sales and behavioural testing, two goals.

Both measure behaviour on an offer page. The difference lies in the goal: Prelaunch prepares a launch and builds a community of buyers, Horizon delivers a basis for deciding between variants.

Prelaunch

Horizon

Approach

Do-it-yourself platform or with concierge service: offer page, reservation with a small deposit, surveys

Painted door test with test design, implementation and data analysis by Horizon

Signal

Reservation with a small deposit, usually with a discount on the later price

Purchase or sign-up intent at the price shown, with no discount and no payment

Commitment

A reservation usually requires a planned launch, otherwise the deposit is refunded

No launch commitment. After the click, visitors learn that the offer is not yet available

Brand

Own brand or white label, public or with restricted access

Your brand or a purpose-built test brand, with Horizon as operator

Analysis

Dashboard with metrics and benchmarks, setup by the user or the concierge team depending on the package

Sample planning, random allocation and statistical validation by Horizon

Typical use

Checking demand before launch and collecting first reservations, often for hardware and consumer products

Companies deciding between variants before they invest

Information on Prelaunch is based on the provider's publicly available information. We are happy to include corrections.

Context

Where the approaches differ.

Goal

A pre-sale prepares a launch and gathers first buyers. A behavioural test delivers a basis for deciding between variants.

Obligation

A reservation with a deposit usually requires a planned launch. A behavioural test works without a commitment and without payment.

Analysis

A reservation platform shows how many people reserve. A behavioural test compares up to six variants with a planned sample and statistical validation.

Combination

Combining both approaches.

Step 1

Horizon

Clarify concept, price and value proposition confidentially.

Step 2

Decision

Set the leading variant.

Step 3

Pre-sale

Collect reservations with the chosen variant.

Step 4

Launch

With behavioural evidence and first buyers.

More comparisons

Horizon compared with other providers.

Provider

Horizon and Appinio

Surveys via an app panel and a behavioural test in the online environment.

To the comparison

Provider

Horizon and quantilope

Automated survey methods and a behavioural test.

To the comparison

Provider

Horizon and Zappi

Standardised concept and ad tests and a behavioural test.

To the comparison

Provider

Horizon and Veylinx

An auction within the study flow and a behavioural test in the buying situation.

To the comparison

Methods

Pretotyping compared with other methods.

Method

Pretotyping and A/B tests in the shop

Optimising what is live or deciding before investing.

To the comparison

Method

Pretotyping and concept tests

A rating in a survey or measured purchase intent in the online environment.

To the comparison

Method

Pretotyping and surveys

Stated willingness to buy or measured purchase intent.

To the comparison

All comparisons

FAQ

Frequently asked questions.

Is a test without a deposit meaningful?

What is measured is the click on buy or sign up, entering an email address and confirming it. These steps are compared statistically per variant and put into context with benchmarks from previous tests.

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Is anything sold with Horizon?

No. No contract is concluded and no payment is taken. Anyone who chooses an offer is then told transparently that the offer is not yet available.

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Does the product have to come to market afterwards?

No. Horizon delivers a basis for decision-making, there is no launch commitment.

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How long does a test take?

Around four weeks from question to data analysis, depending on the target group and the number of variants.

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