What a result in your industry looks like.
Eight reports, each on one decision in one industry, in the structure of a real Horizon report.
Sample report
Value proposition test: ETF savings plan, Singapore
Value proposition test: ETF savings plan, Singapore
Which value proposition generates the most sign-up intent with identical terms?
Sample report
Feature test: cordless vacuum, Japan
Feature test: cordless vacuum, Japan
Which extra do consumers choose when all four are offered at the same price?
Sample report
Brand test: skincare line, France
Brand test: skincare line, France
Which brand generates the highest purchase intent for an identical product at an identical price?
Sample report
Audience test: 5G plan, India
Audience test: 5G plan, India
Which audience shows the highest sign-up intent for an identical offer, and how strong is the offer overall?
Sample report
Pricing test: dental plan, USA
Pricing test: dental plan, USA
Which monthly premium keeps sign-up intent stable and brings the highest premium volume?
Sample report
Demand test: table-top dishwasher, UK
Demand test: table-top dishwasher, UK
Does a table-top dishwasher at the same price generate more purchase intent than the existing Slim 45, and which part of the concept carries it?
Sample report
Payment model test: heat pump, Netherlands
Payment model test: heat pump, Netherlands
Which payment model do homeowners choose when they see all three side by side?
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Eight further sample reports are available in German.
View the German reports →What would the report look like for your question?
Bring your decision question and we sketch a possible test design. No preparation needed on your side.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes