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We make visible what customers will buy.
Horizon helps companies base product, pricing and market decisions on real purchase and sign-up behaviour instead of assumptions.
Mission
No major product, pricing or market decision without evidence from real customer behaviour.
Founder
Daniel Putsche, founder and CEO.
Daniel founded Horizon to make the gap between what customers say and what they do measurable. He speaks regularly about pretotyping and customer-centric decisions.
How we work
Remote-first. And at the same table as often as possible.
Our team works distributed, wherever each person works best. We still meet in person as often as we can: on site with clients, at trade fairs and on shared working days.
For you, that means dedicated contacts, short paths and fast answers. And when it matters, we are in the room with you.
Advisory board
Experience from industry.
Carsten Schäfer
Former CFO, Sdui
CFO with roles at Sdui, Emma and finleap, where he was most recently Head of Portfolio. Co-founder of Venture Advisory Partners.
At Horizon
Chair of the advisory board.
Sebastian Heinz
Founder and CEO, statworx
Founded statworx in 2011, one of the leading data and AI consultancies in the German-speaking region. Also CEO of AI Hub Frankfurt, the AI network of the Rhine-Main region.
At Horizon
Deputy chair of the advisory board, investor.
Dr. Marco Adelt
Co-founder and CEO, Lojago
Co-founder and CEO of Lojago. In 2015 he co-founded the insurtech CLARK and grew it into a unicorn. Chair of the start-up committee of IHK Frankfurt.
At Horizon
Member of the advisory board, investor.
Award
The Pioneer Award at BSH Start/up Kitchen.
In 2023, Horizon received “The Pioneer” award in the BSH Start/up Kitchen programme, for validating product decisions with real consumer behaviour.
Read the articleRecognition
Programmes and recognition.
Since its founding, Horizon has received awards in founder and innovation programmes, from industry, the insurance sector and market research.
Pioniergeist
Winner 2024
BSH Start/up Kitchen
The Pioneer Award 2023
InsurLab Germany
Collaboration Program 2023
marktforschung.de
Winner Startup 2022
WirtschaftsWoche
Best of Consulting 2020
Get in touch.
For press, partnerships, talks or job applications, you can reach us directly.
Careers
We are looking for people who would rather prove decisions than guess them.
Address
021 Software GmbH
c/o Gutenberg Digital Hub e.V.
Taunusstraße 59-61, 55118 Mainz, Germany
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