Bosch raises its price from €179 to €199.
With a price test before the change, Bosch checked whether demand would carry a higher price. The result: the higher price led to no measurable drop in demand.
€199
new price after the test
+11%
more revenue per device
1 month
to the decision
3
prices in the test
Starting question
Bosch wanted to know whether a higher price for the SmartGrow would reduce demand. A wrong decision would either have given away margin or cost sales.
Variants
Consumers saw the same offer at different prices, including €179 and €199, in their usual online environment.
Three prices, each seen by its own group from the target audience: 2,417 consumers, 7 days in the field.
Result
Purchase intent at €199 was on the same level as at €179. The higher price led to no measurable drop in demand.
Decision
Bosch raised the price to €199.
Working with Horizon was not only a remarkable customer experience but also enabled Bosch to make insightful strategic pricing decisions.
E-Lin Tan, Former Global Head Smart Indoor Gardening, Bosch
A price that fits demand.
Tested in the target audience's usual online environment. The result supported the pricing decision for the product line.
Related cases
More cases.
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