ALH tests a partnership with Philips before it is agreed.
With an offer test, ALH Gruppe checked whether a dental insurance that includes a Philips product creates more demand and makes a lower price possible for customers.
3,828
people in the test
9 days
in the field
3
variants
< 4 weeks
to the basis for the decision
Starting question
ALH Gruppe was considering offering its dental insurance together with Philips, with a Philips product as part of the offer. The open question was whether this would raise demand enough to allow a lower price.
Variants
Three offer pages: the plan at price 1 with a Philips product, the same plan at price 1 without Philips as the control variant, and the plan at price 2. After clicking the sign-up button, people chose their price tier by age.
Delivered through Google search ads: 3,828 people, nine days in the field.
Result
Sign-up intent and cost per sign-up intent were measured for each variant. The individual values are confidential.
Decision
On this basis, ALH Gruppe was able to make an informed decision on whether to enter the partnership with Philips.
Horizon greatly supports our strategic product decisions by enabling us to focus on the right products, design them effectively, and advance them confidently to the development stage.
Dr. Dario Cords, Group Lead Product Development, ALH Gruppe
A partnership, tested against real demand.
Tested before contracts and product development committed budget. The result was the basis for the decision on the partnership.
Related cases
More cases.
Is a partnership or a new product coming up?
Bring your idea. We will sketch a possible test design with you.
You will speak with Daniel Putsche
Founder & CEO, 30 minutes